{"id":892,"date":"2024-04-15T15:35:03","date_gmt":"2024-04-15T08:35:03","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=892"},"modified":"2024-04-15T15:35:03","modified_gmt":"2024-04-15T08:35:03","slug":"tien-phong-huong-toi-nen-kinh-te-xanh-mcdonalds-viet-nam-nhan-giai-rong-vang-lan-thu-6","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2024\/04\/15\/tien-phong-huong-toi-nen-kinh-te-xanh-mcdonalds-viet-nam-nhan-giai-rong-vang-lan-thu-6\/","title":{"rendered":"Ti\u00ean phong h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, McDonald\u2019s Vi\u1ec7t Nam nh\u1eadn gi\u1ea3i R\u1ed3ng V\u00e0ng l\u1ea7n th\u1ee9 6"},"content":{"rendered":"
\n

Gi\u1ea3i th\u01b0\u1edfng thu\u1ed9c Di\u1ec5n \u0111\u00e0n Nh\u1ecbp c\u1ea7u Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam 2024 (Vietnam Connect Forum) l\u1ea7n th\u1ee9 4 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Golden Dragon Awards l\u1ea7n th\u1ee9 23, do B\u1ed9 Ngo\u1ea1i giao, T\u1ea1p ch\u00ed Kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 UBND TP H\u1ea3i Ph\u00f2ng t\u1ed5 ch\u1ee9c, di\u1ec5n ra v\u00e0o ng\u00e0y 8\/4. Di\u1ec5n \u0111\u00e0n n\u0103m nay h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, b\u1ec1n v\u1eefng. \u0110\u00e2y c\u0169ng l\u00e0 xu h\u01b0\u1edbng chung c\u1ee7a to\u00e0n c\u1ea7u m\u00e0 c\u00e1c doanh nghi\u1ec7p h\u01b0\u1edbng \u0111\u1ebfn.<\/p>\n

McDonald\u2019s Vi\u1ec7t Nam li\u00ean ti\u1ebfp nh\u1eadn gi\u1ea3i th\u01b0\u1edfng R\u1ed3ng V\u00e0ng l\u1ea7n th\u1ee9 6 b\u1edfi k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng trong h\u00e0nh tr\u00ecnh h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn li\u1ec1n v\u1edbi c\u00f4ng ngh\u1ec7 nh\u1eb1m ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u nh\u1ea5t.<\/p>\n

\"150401-1713169600.png\"
\u0110\u1ea1i di\u1ec7n McDonald\u2019s Vi\u1ec7t Nam (\u00e1o tr\u1eafng) t\u1ea1i bu\u1ed5i l\u1ec5 trao gi\u1ea3i<\/figcaption><\/figure>\n

H\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, b\u1ec1n v\u1eefng<\/strong><\/p>\n

McDonald\u2019s lu\u00f4n chinh ph\u1ee5c v\u00e0 \u0111\u1eb7t ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1edfi ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 v\u00e0 th\u1ef1c \u0111\u01a1n \u0111a d\u1ea1ng theo t\u1eebng \u0111\u1ecba ph\u01b0\u01a1ng. B\u00ean c\u1ea1nh \u0111\u00f3, McDonald\u2019s c\u0169ng \u0111\u01b0\u1ee3c nh\u1edb \u0111\u1ebfn b\u1edfi c\u00e1c gi\u1ea3i ph\u00e1p gi\u00fap gi\u1ea3m r\u00e1c th\u1ea3i nh\u1ef1a, \u0111\u1ed3ng th\u1eddi chuy\u1ec3n \u0111\u1ed5i sang c\u00e1c nguy\u00ean v\u1eadt li\u1ec7u h\u1ed7 tr\u1ee3 \u0111\u00f3ng g\u00f3i v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ed3 ch\u01a1i sang ch\u1ea5t li\u1ec7u b\u1ec1n v\u1eefng h\u01a1n.<\/p>\n

K\u1ec3 t\u1eeb n\u0103m 2018, McDonald\u2019s \u0111\u00e3 gi\u1ea3m 47,8% l\u01b0\u1ee3ng nh\u1ef1a nguy\u00ean ch\u1ea5t trong \u0111\u1ed3 ch\u01a1i Happy Meal. \u0110\u1ed3ng th\u1eddi, thay th\u1ebf nh\u1ef1a trong \u0111\u1ed3 ch\u01a1i Happy Meal tr\u00ean to\u00e0n th\u1ebf gi\u1edbi b\u1eb1ng nh\u1eefng v\u1eadt li\u1ec7u b\u1ec1n v\u1eefng h\u01a1n. Vi\u1ec7c n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ed3ng th\u1eddi c\u00f9ng vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i d\u1ea7n c\u00e1c bao b\u00ec \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m sang ch\u1ea5t li\u1ec7u b\u1ec1n v\u1eefng nh\u01b0 ly nh\u1ef1a sang ly gi\u1ea5y…<\/p>\n

\"150402-1713169600.png\"
Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn qu\u00e0 t\u1eb7ng l\u00e0 s\u00e1ch truy\u1ec7n ho\u1eb7c \u0111\u1ed3 ch\u01a1i s\u1eed d\u1ee5ng ch\u1ea5t li\u1ec7u th\u00e2n thi\u1ec7n m\u00f4i tr\u01b0\u1eddng<\/figcaption><\/figure>\n

\u0110\u1ec3 h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, McDonald\u2019s \u0111\u1eb7t ra t\u1ea7m nh\u00ecn l\u00e0 bao b\u00ec v\u00e0 v\u1eadt li\u1ec7u s\u1ebd kh\u00f4ng tr\u1edf th\u00e0nh r\u00e1c th\u1ea3i trong m\u00f4i tr\u01b0\u1eddng. C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i, \u0111\u1ed3 ch\u01a1i v\u00e0 r\u00e1c th\u1ea3i c\u1ee7a McDonald\u2019s gi\u00fap gi\u1eef cho c\u1ed9ng \u0111\u1ed3ng lu\u00f4n trong s\u1ea1ch, b\u1ea3o v\u1ec7 h\u00e0nh tinh cho c\u00e1c th\u1ebf h\u1ec7 t\u01b0\u01a1ng lai v\u00e0 h\u1ed7 tr\u1ee3 kh\u1ea3 n\u0103ng ph\u1ee5c h\u1ed3i kinh doanh l\u00e2u d\u00e0i.<\/p>\n

McDonald’s ch\u1ee7 tr\u01b0\u01a1ng ph\u00e1t tri\u1ec3n \u0111\u1ed3ng h\u00e0nh v\u1edbi ngh\u0129a v\u1ee5 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng. T\u00ednh \u0111\u1ebfn nay, McDonald\u2019s \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u1ec1n m\u00f3ng trong h\u00e0nh tr\u00ecnh b\u1ea3o v\u1ec7 b\u1ec1n v\u1eefng r\u1eebng v\u00e0 khai th\u00e1c th\u00f4ng qua vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c ch\u1ee9ng ch\u1ec9 nh\u01b0<\/p>\n

– Palm oil: RSPO certification: Ch\u1ee9ng nh\u1eadn gi\u00e1m h\u1ed9 chu\u1ed7i cung \u1ee9ng \u0111\u1ed9c l\u1eadp nh\u1eb1m m\u1ee5c \u0111\u00edch ch\u1ee9ng minh d\u1ea7u c\u1ecd \u0111\u01b0\u1ee3c mua l\u1ea1i m\u1ed9t c\u00e1ch b\u1ec1n v\u1eefng v\u00e0 c\u00f3 \u0111\u1ea1o \u0111\u1ee9c t\u1eeb ng\u01b0\u1eddi tr\u1ed3ng.<\/p>\n

– Paper & Packaging Forest Stewardship Council Chain of Custody Certifications: Ch\u1ee9ng nh\u1eadn chu\u1ed7i h\u00e0nh tr\u00ecnh s\u1ea3n ph\u1ea9m c\u1ee7a H\u1ed9i \u0111\u1ed3ng qu\u1ea3n l\u00fd r\u1eebng cho bao b\u00ec s\u1ea3n ph\u1ea9m.<\/p>\n

– Rainforest Alliance Certified Coffee: Ch\u1ee9ng nh\u1eadn b\u1ea3o t\u1ed3n \u0111a d\u1ea1ng sinh h\u1ecdc v\u00e0 \u0111\u1ea3m b\u1ea3o sinh k\u1ebf b\u1ec1n v\u1eefng b\u1eb1ng c\u00e1ch chuy\u1ec3n \u0111\u1ed5i t\u1eadp qu\u00e1n s\u1eed d\u1ee5ng \u0111\u1ea5t, t\u1eadp qu\u00e1n kinh doanh v\u00e0 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho s\u1ea3n ph\u1ea9m cafe.<\/p>\n

Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn li\u1ec1n v\u1edbi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7<\/strong><\/p>\n

McDonald\u2019s \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 chu\u1ed7i th\u1ee9c \u0103n nhanh ti\u00ean phong \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0o v\u1eadn h\u00e0nh v\u00e0 qu\u1ea3n l\u00fd. T\u1eeb nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, McDonald\u2019s \u0111\u00e3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 tr\u1ea3i nghi\u1ec7m v\u00e0 b\u00e1n h\u00e0ng online cho kh\u00e1ch h\u00e0ng.<\/p>\n

V\u1edbi v\u1ecb th\u1ebf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ee9c \u0103n nhanh d\u1eabn \u0111\u1ea7u trong vi\u1ec7c \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7, McDonald’s ti\u1ebfp t\u1ee5c \u0111\u1ecbnh h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng lai (experience of the Future – EOTF). \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a McDonald’s to\u00e0n c\u1ea7u, \u1ee9ng d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 \u0111\u1ed9t ph\u00e1 \u0111\u1ec3 c\u1ea3i thi\u1ec7n h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh nh\u00e0 h\u00e0ng c\u0169ng nh\u01b0 n\u00e2ng t\u1ea7m d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/p>\n

\"150403-1713169600.png\"
Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng g\u1eafn li\u1ec1n v\u1edbi \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7<\/figcaption><\/figure>\n

\u0110\u1ebfn c\u1eeda h\u00e0ng, th\u1ef1c kh\u00e1ch s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m nh\u1eefng d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 hi\u1ec7n \u0111\u1ea1i nh\u01b0 m\u00e0n h\u00ecnh t\u01b0\u01a1ng t\u00e1c g\u1ecdi m\u00f3n t\u1ef1 \u0111\u1ed9ng, d\u1ecbch v\u1ee5 ph\u1ee5c v\u1ee5 t\u1ea1i b\u00e0n (table service) hay nh\u00e2n vi\u00ean chuy\u00ean bi\u1ec7t ch\u0103m s\u00f3c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f9ng v\u1edbi \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng nhi\u1ec1u \u01b0u \u0111\u00e3i McDonald’s. T\u1eeb nh\u1eefng chi\u1ebfc m\u00e1y \u0111\u1eb7t m\u00f3n \u0103n di \u0111\u1ed9ng t\u1edbi m\u1ed9t d\u00e3y c\u00e1c m\u00e1y t\u00ednh ti\u1ec1n c\u1ea3m \u1ee9ng (m\u00e1y POS) c\u00f9ng c\u00e1c m\u00e0n h\u00ecnh hi\u1ec3n th\u1ecb m\u00f3n \u0103n trong nh\u00e0 b\u1ebfp, \u0111\u1ec1u gi\u00fap nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng h\u01a1n.<\/p>\n

Tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 McDonald\u2019s v\u1edbi h\u00e0ng ng\u00e0n \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/strong><\/p>\n

Ch\u1ec9 v\u1edbi 1 c\u00fa click \u0111\u01a1n gi\u1ea3n, kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u1ea3i \u1ee9ng d\u1ee5ng McDonald\u2019s v\u00e0o thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 t\u1eadn h\u01b0\u1edfng nhi\u1ec1u ti\u1ec7n \u00edch nh\u01b0: \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn, t\u00edch \u0111i\u1ec3m, \u0111\u1ed5i qu\u00e0, giao h\u00e0ng, ch\u01a1i game, xem th\u1ef1c \u0111\u01a1n, t\u00ecm c\u1eeda h\u00e0ng g\u1ea7n nh\u1ea5t hay g\u1eedi ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp \u0111\u1ebfn qu\u1ea3n l\u00fd c\u1eeda h\u00e0ng… \u0110\u1eb7c bi\u1ec7t v\u1edbi kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u mua h\u00e0ng qua \u1ee9ng d\u1ee5ng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i mi\u1ec5n ph\u00ed 01 mi\u1ec1ng g\u00e0 r\u00e1n gi\u00f2n da th\u1ea5m th\u1ecbt k\u00e8m khoai t\u00e2y chi\u00ean ho\u1eb7c b\u00e1nh burger ph\u00f4 mai.<\/p>\n

Link t\u1ea3i app\u00a0https:\/\/smart.link\/50vvxbditscvg<\/a><\/p>\n

\"150404-1713169602.png\"
Tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 McDonald\u2019s v\u1edbi h\u00e0ng ng\u00e0n \u01b0u \u0111\u00e3i h\u1ea5p d\u1eabn<\/figcaption><\/figure>\n

Ngo\u00e0i ra, nh\u00e2n s\u1ef1 ki\u1ec7n ra m\u1eaft h\u01b0\u01a1ng v\u1ecb m\u1edbi cho g\u00e0 r\u00e1n gi\u00f2n da th\u1ea5m th\u1ecbt, McDonald\u2019s \u01b0u \u0111\u00e3i ch\u1ec9 9.000 \u0111\u1ed3ng\/ 01mi\u1ebfng g\u00e0 d\u00ednh x\u1ed1t ph\u00f4 mai BBQ cho kh\u00e1ch h\u00e0ng mua mi\u1ebfng g\u00e0 th\u1ee9 2 (gi\u00e1 g\u1ed1c 42.000 \u0111\u1ed3ng). \u01afu \u0111\u00e3i \u00e1p d\u1ee5ng \u0111\u1ebfn 29.04.2024<\/p>\n

Trang \u0110\u00e0i<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Gi\u1ea3i th\u01b0\u1edfng thu\u1ed9c Di\u1ec5n \u0111\u00e0n Nh\u1ecbp c\u1ea7u Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam 2024 (Vietnam Connect Forum) l\u1ea7n th\u1ee9 4 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Golden Dragon Awards l\u1ea7n th\u1ee9 23, do B\u1ed9 Ngo\u1ea1i giao, T\u1ea1p ch\u00ed Kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 UBND TP H\u1ea3i Ph\u00f2ng t\u1ed5 ch\u1ee9c, di\u1ec5n ra v\u00e0o ng\u00e0y 8\/4. Di\u1ec5n \u0111\u00e0n n\u0103m nay h\u01b0\u1edbng t\u1edbi […]<\/p>\n","protected":false},"author":2,"featured_media":893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[355,354,163],"class_list":["post-892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thi-truong","tag-giai-rong-vang-lan-thu-6","tag-kinh-te-xanh","tag-mcdonalds-viet-nam"],"yoast_head":"\nTi\u00ean phong h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, McDonald\u2019s Vi\u1ec7t Nam nh\u1eadn gi\u1ea3i R\u1ed3ng V\u00e0ng l\u1ea7n th\u1ee9 6 - CEO Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceobrand.vn\/index.php\/2024\/04\/15\/tien-phong-huong-toi-nen-kinh-te-xanh-mcdonalds-viet-nam-nhan-giai-rong-vang-lan-thu-6\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ti\u00ean phong h\u01b0\u1edbng t\u1edbi n\u1ec1n kinh t\u1ebf xanh, McDonald\u2019s Vi\u1ec7t Nam nh\u1eadn gi\u1ea3i R\u1ed3ng V\u00e0ng l\u1ea7n th\u1ee9 6 - CEO Brand\" \/>\n<meta property=\"og:description\" content=\"Gi\u1ea3i th\u01b0\u1edfng thu\u1ed9c Di\u1ec5n \u0111\u00e0n Nh\u1ecbp c\u1ea7u Ph\u00e1t tri\u1ec3n Vi\u1ec7t Nam 2024 (Vietnam Connect Forum) l\u1ea7n th\u1ee9 4 v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh Golden Dragon Awards l\u1ea7n th\u1ee9 23, do B\u1ed9 Ngo\u1ea1i giao, T\u1ea1p ch\u00ed Kinh t\u1ebf Vi\u1ec7t Nam v\u00e0 UBND TP H\u1ea3i Ph\u00f2ng t\u1ed5 ch\u1ee9c, di\u1ec5n ra v\u00e0o ng\u00e0y 8\/4. 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