{"id":3469,"date":"2026-01-15T09:14:20","date_gmt":"2026-01-15T02:14:20","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=3469"},"modified":"2026-01-15T09:14:20","modified_gmt":"2026-01-15T02:14:20","slug":"bmw-ix3-xuat-hien-tai-trien-lam-ces-2026","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2026\/01\/15\/bmw-ix3-xuat-hien-tai-trien-lam-ces-2026\/","title":{"rendered":"BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026"},"content":{"rendered":"<p style=\"text-align: justify;\">T\u1ea1i Consumer Electronics Show 2026 (CES 2026), BMW Group kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn m\u1ed9t m\u1eabu xe \u0111i\u1ec7n m\u1edbi, m\u00e0 c\u00f2n tr\u00ecnh l\u00e0ng m\u1ed9t t\u1ea7m nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a \u00f4 t\u00f4. Nh\u00e2n v\u1eadt trung t\u00e2m c\u1ee7a gian h\u00e0ng BMW n\u0103m nay l\u00e0 BMW iX3 th\u1ebf h\u1ec7 m\u1edbi \u2013 m\u1eabu xe \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n tr\u00ean n\u1ec1n t\u1ea3ng Neue Klasse, n\u01a1i c\u00f4ng ngh\u1ec7, ph\u1ea7n m\u1ec1m v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u0111\u1eb7t ngang h\u00e0ng v\u1edbi hi\u1ec7u n\u0103ng c\u01a1 kh\u00ed.<\/p>\n<p style=\"text-align: justify;\">BMW iX3 t\u1ea1i CES 2026 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 b\u1ea3n k\u1ebf nhi\u1ec7m c\u1ee7a iX3 hi\u1ec7n t\u1ea1i, m\u00e0 \u0111\u01b0\u1ee3c xem nh\u01b0 \u201cm\u1eabu xe m\u1edf m\u00e0n\u201d cho k\u1ef7 nguy\u00ean Neue Klasse. \u0110\u00e2y l\u00e0 th\u1ebf h\u1ec7 xe \u0111\u01b0\u1ee3c BMW thi\u1ebft k\u1ebf l\u1ea1i t\u1eeb g\u1ed1c, kh\u00f4ng ch\u1ec9 \u1edf h\u1ec7 truy\u1ec1n \u0111\u1ed9ng \u0111i\u1ec7n m\u00e0 c\u00f2n \u1edf c\u00e1ch ng\u01b0\u1eddi l\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi chi\u1ebfc xe m\u1ed7i ng\u00e0y. Theo BMW, nh\u1eefng c\u00f4ng ngh\u1ec7 xu\u1ea5t hi\u1ec7n tr\u00ean iX3 s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c tri\u1ec3n khai tr\u00ean kho\u1ea3ng 40 m\u1eabu xe v\u00e0 phi\u00ean b\u1ea3n n\u00e2ng c\u1ea5p kh\u00e1c nhau tr\u01b0\u1edbc n\u0103m 2027 \u2013 bi\u1ebfn iX3 th\u00e0nh chu\u1ea9n m\u1ef1c c\u00f4ng ngh\u1ec7 m\u1edbi cho to\u00e0n b\u1ed9 d\u1ea3i s\u1ea3n ph\u1ea9m.<\/p>\n<div id=\"container-24h-banner-in-image\" style=\"text-align: justify;\">\n<div><img decoding=\"async\" class=\"news-image initial loaded\" src=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--2--1768321086-906-width1024height684.jpg\" alt=\"BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026 - 1\" data-original=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--2--1768321086-906-width1024height684.jpg\" data-was-processed=\"true\" \/><\/p>\n<div id=\"24h-banner-in-image\">\u0110i\u1ec3m nh\u1ea5n l\u1edbn nh\u1ea5t tr\u00ean BMW iX3 m\u1edbi l\u00e0 Panoramic iDrive \u2013 th\u1ebf h\u1ec7 giao di\u1ec7n \u0111i\u1ec1u khi\u1ec3n ho\u00e0n to\u00e0n m\u1edbi. Thay v\u00ec c\u1ee5m \u0111\u1ed3ng h\u1ed3 truy\u1ec1n th\u1ed1ng hay m\u00e0n h\u00ecnh trung t\u00e2m \u0111\u01a1n l\u1ebb, BMW s\u1eed d\u1ee5ng m\u1ed9t d\u1ea3i hi\u1ec3n th\u1ecb k\u00e9o d\u00e0i to\u00e0n b\u1ed9 chi\u1ec1u ngang t\u00e1p-l\u00f4, k\u1ebft h\u1ee3p gi\u1eefa HUD, m\u00e0n h\u00ecnh cong v\u00e0 c\u00e1c v\u00f9ng hi\u1ec3n th\u1ecb th\u00f4ng tin ng\u1eef c\u1ea3nh. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y cho th\u1ea5y BMW \u0111ang \u0111i theo h\u01b0\u1edbng \u201c\u00edt thao t\u00e1c h\u01a1n, nhi\u1ec1u th\u00f4ng tin h\u01a1n\u201d, n\u01a1i ng\u01b0\u1eddi l\u00e1i kh\u00f4ng c\u1ea7n r\u1eddi m\u1eaft kh\u1ecfi \u0111\u01b0\u1eddng nh\u01b0ng v\u1eabn n\u1eafm \u0111\u01b0\u1ee3c c\u00e1c d\u1eef li\u1ec7u quan tr\u1ecdng nh\u01b0 t\u1ed1c \u0111\u1ed9, \u0111i\u1ec1u h\u01b0\u1edbng, h\u1ed7 tr\u1ee3 l\u00e1i hay tr\u1ea1ng th\u00e1i xe.<\/div>\n<\/div>\n<\/div>\n<p style=\"text-align: justify;\">BMW iX3 c\u0169ng l\u00e0 m\u1eabu xe \u0111\u1ea7u ti\u00ean c\u1ee7a h\u00e3ng t\u00edch h\u1ee3p BMW Intelligent Personal Assistant th\u1ebf h\u1ec7 m\u1edbi, s\u1eed d\u1ee5ng n\u1ec1n t\u1ea3ng Alexa+ c\u1ee7a Amazon. Kh\u00f4ng c\u00f2n l\u00e0 c\u00e1c c\u00e2u l\u1ec7nh c\u1ee9ng nh\u1eafc, tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i tr\u00ean iX3 c\u00f3 kh\u1ea3 n\u0103ng hi\u1ec3u ng\u1eef c\u1ea3nh, duy tr\u00ec h\u1ed9i tho\u1ea1i v\u00e0 ph\u1ea3n h\u1ed3i linh ho\u1ea1t h\u01a1n. V\u00ed d\u1ee5, ng\u01b0\u1eddi l\u00e1i c\u00f3 th\u1ec3 y\u00eau c\u1ea7u xe t\u00ecm tr\u1ea1m s\u1ea1c, \u0111i\u1ec1u ch\u1ec9nh \u0111i\u1ec1u h\u00f2a theo c\u1ea3m nh\u1eadn c\u00e1 nh\u00e2n ho\u1eb7c h\u1ecfi th\u00f4ng tin h\u00e0nh tr\u00ecnh \u2013 t\u1ea5t c\u1ea3 b\u1eb1ng ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean. \u0110\u00e2y l\u00e0 b\u01b0\u1edbc ti\u1ebfn r\u00f5 r\u1ec7t cho th\u1ea5y \u00f4 t\u00f4 \u0111ang ti\u1ebfn g\u1ea7n h\u01a1n \u0111\u1ebfn kh\u00e1i ni\u1ec7m \u201cthi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng\u201d \u0111\u00fang ngh\u0129a.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"news-image loaded\" src=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--1--1768321111-691-width1024height533.jpg\" alt=\"BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026 - 2\" data-original=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--1--1768321111-691-width1024height533.jpg\" data-was-processed=\"true\" \/><\/p>\n<p style=\"text-align: justify;\">Song h\u00e0nh v\u1edbi ph\u1ea7n c\u1ee9ng m\u1edbi l\u00e0 BMW Operating System X \u2013 h\u1ec7 \u0111i\u1ec1u h\u00e0nh \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang cho k\u1ef7 nguy\u00ean Neue Klasse. Tr\u00ean iX3, h\u1ec7 th\u1ed1ng n\u00e0y h\u1ed7 tr\u1ee3 c\u00e1c \u1ee9ng d\u1ee5ng gi\u1ea3i tr\u00ed nh\u01b0 xem video, ch\u01a1i game, h\u1ecdp tr\u1ef1c tuy\u1ebfn (khi xe \u0111\u1ee9ng y\u00ean), \u0111\u1ed3ng th\u1eddi c\u00f3 kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt OTA li\u00ean t\u1ee5c. \u0110i\u1ec1u \u0111\u00e1ng ch\u00fa \u00fd l\u00e0 BMW kh\u00f4ng c\u1ed1 bi\u1ebfn iX3 th\u00e0nh \u201csmartphone c\u00f3 b\u00e1nh xe\u201d, m\u00e0 v\u1eabn gi\u1eef tri\u1ebft l\u00fd t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m l\u00e1i. C\u00e1c t\u00ednh n\u0103ng gi\u1ea3i tr\u00ed \u0111\u01b0\u1ee3c b\u1ed1 tr\u00ed h\u1ee3p l\u00fd, tr\u00e1nh g\u00e2y xao nh\u00e3ng khi xe \u0111ang v\u1eadn h\u00e0nh.<\/p>\n<p style=\"text-align: justify;\">Vi\u1ec7c BMW ch\u1ecdn CES \u2013 thay v\u00ec m\u1ed9t tri\u1ec3n l\u00e3m \u00f4 t\u00f4 truy\u1ec1n th\u1ed1ng \u2013 \u0111\u1ec3 gi\u1edbi thi\u1ec7u iX3 m\u1edbi cho th\u1ea5y s\u1ef1 d\u1ecbch chuy\u1ec3n r\u00f5 r\u1ec7t trong t\u01b0 duy s\u1ea3n ph\u1ea9m. \u1ede \u0111\u00e2y, BMW n\u00f3i nhi\u1ec1u h\u01a1n v\u1ec1 ph\u1ea7n m\u1ec1m, AI, giao di\u1ec7n v\u00e0 h\u1ec7 sinh th\u00e1i c\u00f4ng ngh\u1ec7, thay v\u00ec ch\u1ec9 xoay quanh c\u00f4ng su\u1ea5t hay t\u0103ng t\u1ed1c 0\u2013100 km\/h. BMW iX3 th\u1ebf h\u1ec7 m\u1edbi v\u00ec th\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t m\u1eabu SUV \u0111i\u1ec7n, m\u00e0 l\u00e0 tuy\u00ean ng\u00f4n cho giai \u0111o\u1ea1n chuy\u1ec3n m\u00ecnh quan tr\u1ecdng nh\u1ea5t c\u1ee7a BMW trong nhi\u1ec1u th\u1eadp k\u1ef7.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" class=\"news-image loaded\" src=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--4--1768321128-644-width1024height768.jpg\" alt=\"BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026 - 3\" data-original=\"https:\/\/cdn.24h.com.vn\/upload\/1-2026\/images\/2026-01-13\/3--4--1768321128-644-width1024height768.jpg\" data-was-processed=\"true\" \/><\/p>\n<p style=\"text-align: justify;\">BMW iX3 t\u1ea1i CES 2026 cho th\u1ea5y ranh gi\u1edbi gi\u1eefa \u201cxe h\u01a1i\u201d v\u00e0 \u201cthi\u1ebft b\u1ecb c\u00f4ng ngh\u1ec7\u201d \u0111ang ng\u00e0y c\u00e0ng m\u1edd \u0111i. V\u1edbi Neue Klasse, BMW \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn v\u00e0o tr\u1ea3i nghi\u1ec7m s\u1ed1, nh\u01b0ng v\u1eabn c\u1ed1 g\u1eafng gi\u1eef l\u1ea1i DNA l\u00e1i xe \u2013 \u0111i\u1ec1u \u0111\u00e3 l\u00e0m n\u00ean t\u00ean tu\u1ed5i c\u1ee7a h\u00e3ng.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>T\u1ea1i Consumer Electronics Show 2026 (CES 2026), BMW Group kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn m\u1ed9t m\u1eabu xe \u0111i\u1ec7n m\u1edbi, m\u00e0 c\u00f2n tr\u00ecnh l\u00e0ng m\u1ed9t t\u1ea7m nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a \u00f4 t\u00f4. Nh\u00e2n v\u1eadt trung t\u00e2m c\u1ee7a gian h\u00e0ng BMW n\u0103m nay l\u00e0 BMW iX3 th\u1ebf h\u1ec7 m\u1edbi \u2013 m\u1eabu xe \u0111\u1ea7u ti\u00ean [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[1229,1230],"class_list":["post-3469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xe-360","tag-bmw-ix3","tag-trien-lam-ces-2026"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026 - CEO Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceobrand.vn\/index.php\/2026\/01\/15\/bmw-ix3-xuat-hien-tai-trien-lam-ces-2026\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BMW iX3 xu\u1ea5t hi\u1ec7n t\u1ea1i tri\u1ec3n l\u00e3m CES 2026 - CEO Brand\" \/>\n<meta property=\"og:description\" content=\"T\u1ea1i Consumer Electronics Show 2026 (CES 2026), BMW Group kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn m\u1ed9t m\u1eabu xe \u0111i\u1ec7n m\u1edbi, m\u00e0 c\u00f2n tr\u00ecnh l\u00e0ng m\u1ed9t t\u1ea7m nh\u00ecn ho\u00e0n to\u00e0n kh\u00e1c v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a \u00f4 t\u00f4. 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