{"id":281,"date":"2023-11-21T16:52:29","date_gmt":"2023-11-21T16:52:29","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=281"},"modified":"2023-11-21T16:52:29","modified_gmt":"2023-11-21T16:52:29","slug":"howard-schultz-ceo-cua-starbucks-no-luc-thoat-ngheo-va-chang-duong-sang-lap-thuong-hieu-tam-co-quoc-te","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2023\/11\/21\/howard-schultz-ceo-cua-starbucks-no-luc-thoat-ngheo-va-chang-duong-sang-lap-thuong-hieu-tam-co-quoc-te\/","title":{"rendered":"Howard Schultz – CEO C\u1ee7a Starbucks: N\u1ed7 L\u1ef1c Tho\u00e1t Ngh\u00e8o V\u00e0 Ch\u1eb7ng \u0110\u01b0\u1eddng S\u00e1ng L\u1eadp Th\u01b0\u01a1ng Hi\u1ec7u T\u1ea7m C\u1ee1 Qu\u1ed1c T\u1ebf"},"content":{"rendered":"

Vi\u0323 ty\u0309 phu\u0301 co\u0301 xu\u00e2\u0301t th\u00e2n nghe\u0300o kho\u0301. Thu\u01a1\u0309 nho\u0309, \u00f4ng kh\u00f4ng bao gi\u01a1\u0300 t\u01b0\u01a1\u0309ng t\u01b0\u01a1\u0323ng co\u0301 m\u00f4\u0323t nga\u0300y se\u0303 tr\u01a1\u0309 tha\u0300nh \u0111\u00e2\u0300u ta\u0300u cu\u0309a chu\u00f4\u0303i ca\u0300 ph\u00ea xuy\u00ean bi\u00ean gi\u01a1\u0301i va\u0300 tr\u01a1\u0309 tha\u0300nh ng\u01b0\u01a1\u0300i gia\u0300u co\u0301.<\/p>\n

Schultz sinh n\u0103m 1953 ta\u0323i Brooklyn, New York trong m\u00f4\u0323t gia \u0111i\u0300nh co\u0301 b\u00f4\u0301 me\u0323 \u0111\u00ea\u0300u dang d\u01a1\u0309 vi\u00ea\u0323c ho\u0323c. \u00d4ng l\u01a1\u0301n l\u00ean ta\u0323i khu nha\u0300 \u01a1\u0309 xa\u0303 h\u00f4\u0323i. Chi\u0301nh ta\u0323i \u0111\u00e2y, \u00f4ng \u0111a\u0303 tra\u0309i nghi\u00ea\u0323m m\u00f4\u0323t trong nh\u01b0\u0303ng khoa\u0309nh kh\u0103\u0301c quy\u00ea\u0301t \u0111i\u0323nh l\u01a1\u0301n nh\u00e2\u0301t cu\u00f4\u0323c \u0111\u01a1\u0300i.<\/p>\n

Lu\u0301c 7 tu\u00f4\u0309i, Schultz v\u00ea\u0300 nha\u0300 va\u0300 th\u00e2\u0301y b\u00f4\u0301 n\u0103\u0300m tr\u00ean gh\u00ea\u0301 v\u01a1\u0301i v\u00ea\u0301t th\u01b0\u01a1ng t\u01b0\u0300 h\u00f4ng \u0111\u00ea\u0301n m\u0103\u0301t ca\u0301 ch\u00e2n. \u00d4ng la\u0300 c\u01b0\u0323u chi\u00ea\u0301n binh va\u0300 la\u0301i xe ta\u0309i. B\u00f4\u0301 Schultz bi\u0323 th\u01b0\u01a1ng khi \u0111ang la\u0300m vi\u00ea\u0323c nh\u01b0ng la\u0323i kh\u00f4ng co\u0301 ti\u00ea\u0300n b\u00f4\u0300i th\u01b0\u01a1\u0300ng da\u0300nh cho c\u00f4ng nh\u00e2n, kh\u00f4ng co\u0301 h\u01a1\u0323p \u0111\u00f4\u0300ng va\u0300 cu\u0303ng kh\u00f4ng co\u0301 ba\u0309o hi\u00ea\u0309m y t\u00ea\u0301. \u00d4ng m\u00e2\u0301t kha\u0309 n\u0103ng la\u0300m vi\u00ea\u0323c sau tai na\u0323n \u0111o\u0301 va\u0300 hoa\u0300n toa\u0300n kh\u00f4ng nh\u00e2\u0323n \u0111\u01b0\u01a1\u0323c khoa\u0309n tr\u01a1\u0323 c\u00e2\u0301p na\u0300o. Ng\u01b0\u01a1\u0300i b\u00f4\u0301 qua \u0111\u01a1\u0300i va\u0300i n\u0103m sau. Schultz v\u00e2\u0303n nh\u01a1\u0301 ro\u0303 nh\u01b0\u0303ng hi\u0300nh a\u0309nh cu\u00f4\u0301i cu\u0300ng cu\u0309a ng\u01b0\u01a1\u0300i b\u1ed1.<\/p>\n

\u201cT\u00f4i ch\u01b0\u0301ng ki\u00ea\u0301n nh\u01b0\u0303ng ra\u0323n n\u01b0\u0301t cu\u0309a gi\u00e2\u0301c m\u01a1 My\u0303 va\u0300 nhi\u0300n th\u00e2\u0301y b\u00f4\u0301 me\u0323 mi\u0300nh \u0111i t\u01b0\u0300 th\u00e2\u0301t vo\u0323ng \u0111\u00ea\u0301n tuy\u00ea\u0323t vo\u0323ng. Nh\u01b0\u0303ng v\u00ea\u0301t se\u0323o, t\u00e2\u0301t ca\u0309 tu\u0309i h\u00f4\u0309 \u0111o\u0301 th\u00e2\u0323m chi\u0301 v\u00e2\u0303n \u0111eo ba\u0301m t\u00f4i cho \u0111\u00ea\u0301n t\u00e2\u0323n nga\u0300y h\u00f4m nay\u201d, \u00f4ng k\u00ea\u0309. T\u01b0\u0300 \u0111o\u0301, Schultz quy\u00ea\u0301t t\u00e2m pha\u0309i thoa\u0301t nghe\u0300o va\u0300 thay \u0111\u00f4\u0309i s\u00f4\u0301 ph\u00e2\u0323n.<\/p>\n

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Me\u0323 khuy\u00ea\u0301n khi\u0301ch \u00f4ng theo \u0111u\u00f4\u0309i gia\u0301o du\u0323c \u0111\u00ea\u0309 m\u01a1\u0309 ra nh\u01b0\u0303ng ca\u0301nh c\u01b0\u0309a m\u01a1\u0301i. Th\u01a1\u0300i c\u00e2\u0301p 3, Schultz ch\u01a1i bo\u0301ng \u0111a\u0301 kha\u0301 t\u00f4\u0301t va\u0300 ki\u00ea\u0301m \u0111\u01b0\u01a1\u0323c ho\u0323c b\u00f4\u0309ng th\u00ea\u0309 thao \u0111\u00ea\u0309 gia nh\u00e2\u0323p \u0110a\u0323i ho\u0323c B\u0103\u0301c Michigan. Tuy nhi\u00ean, khi ho\u0323c \u01a1\u0309 tr\u01b0\u01a1\u0300ng, \u00f4ng quy\u00ea\u0301t \u0111i\u0323nh kh\u00f4ng cho\u0323n th\u00ea\u0309 thao la\u0300 mu\u0323c ti\u00eau cu\u0309a cu\u00f4\u0323c \u0111\u01a1\u0300i.<\/p>\n

\u00d4ng tham gia nhi\u00ea\u0300u c\u00f4ng vi\u00ea\u0323c l\u0103\u0323t v\u0103\u0323t trong tr\u01b0\u01a1\u0300ng. \u0110\u00ea\u0309 co\u0301 ti\u00ea\u0300n ho\u0323c, \u00f4ng la\u0300m \u0111u\u0309 c\u00f4ng vi\u00ea\u0323c nh\u01b0 nh\u00e2n vi\u00ean pha ch\u00ea\u0301, th\u00e2\u0323m chi\u0301 co\u0300n ba\u0301n ma\u0301u. Sau khi ra tr\u01b0\u01a1\u0300ng, Schultz la\u0300m vi\u00ea\u0323c ta\u0323i m\u00f4\u0323t nha\u0300 nghi\u0309 tr\u01b0\u01a1\u0323t tuy\u00ea\u0301t \u01a1\u0309 Michigan. \u00d4ng cu\u0303ng la\u0300m nh\u00e2n vi\u00ean ba\u0301n ha\u0300ng cho c\u00f4ng ty Xerox va\u0300 m\u00f4\u0323t c\u01b0\u0309a ha\u0300ng ba\u0301n \u0111\u00f4\u0300 du\u0300ng gia \u0111i\u0300nh co\u0301 t\u00ean Hammarplast. Ta\u0323i \u0111\u00e2y, \u00f4ng t\u01b0\u0300ng b\u01b0\u01a1\u0301c v\u01b0\u01a1n l\u00ean vi\u0323 tri\u0301 pho\u0301 chu\u0309 ti\u0323ch va\u0300 t\u00f4\u0309ng gia\u0301m \u0111\u00f4\u0301c, d\u00e2\u0303n d\u0103\u0301t \u0111\u00f4\u0323i ngu\u0303 ba\u0301n ha\u0300ng.<\/p>\n

Du\u0300 nga\u0300y ca\u0300ng tha\u0300nh c\u00f4ng nh\u01b0ng \u00f4ng lu\u00f4n t\u01b0\u0323 ho\u0309i mi\u0300nh n\u00ean la\u0300m gi\u0300 ti\u00ea\u0301p theo.<\/p>\n

Schultz l\u00e2\u0300n \u0111\u00e2\u0300u bi\u00ea\u0301t \u0111\u00ea\u0301n Starbucks th\u01a1\u0300i co\u0300n la\u0300m cho Hammarplast. Th\u01b0\u01a1ng hi\u00ea\u0323u ca\u0300 ph\u00ea lu\u0301c na\u0300y co\u0301 4 c\u01b0\u0309a ha\u0300ng ta\u0323i Seattle. Ho\u0323 g\u00e2y chu\u0301 y\u0301 cho \u00f4ng khi \u0111\u0103\u0323t mua s\u00f4\u0301 l\u01b0\u01a1\u0323ng l\u01a1\u0301n ma\u0301y pha ca\u0300 ph\u00ea nho\u0309 gio\u0323t. Ca\u0309m th\u00e2\u0301y thi\u0301ch thu\u0301, vi\u0323 doanh nh\u00e2n \u0111\u00ea\u0301n Seattle \u0111\u00ea\u0309 ti\u0300m g\u0103\u0323p hai \u0111\u00f4\u0300ng sa\u0301ng l\u00e2\u0323p c\u00f4ng ty na\u0300y la\u0300 Gerald Baldwin va\u0300 Gordon Bowker. \u00d4ng ngay l\u00e2\u0323p t\u01b0\u0301c bi\u0323 cu\u00f4\u0301n va\u0300o ni\u00ea\u0300m \u0111am m\u00ea cu\u0309a hai ng\u01b0\u01a1\u0300i \u0111\u00f4\u0301i di\u00ea\u0323n. Ho\u0323 ta\u0323o \u00e2\u0301n t\u01b0\u01a1\u0323ng ma\u0323nh b\u01a1\u0309i du\u0303ng ca\u0309m ba\u0301n m\u00f4\u0323t sa\u0309n ph\u00e2\u0309m n\u0103\u0300m trong nga\u0301ch r\u00e2\u0301t nho\u0309 cu\u0309a nh\u01b0\u0303ng ng\u01b0\u01a1\u0300i sa\u0300nh ca\u0300 ph\u00ea.<\/p>\n

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Schultz nghi\u0303 mi\u0300nh nh\u00e2\u0301t \u0111i\u0323nh pha\u0309i gia nh\u00e2\u0323p Starbuck, b\u00e2\u0301t ch\u00e2\u0301p \u0111\u00f4\u0301i di\u00ea\u0323n t\u01b0\u01a1ng lai pha\u0309i li\u00ean tu\u0323c di chuy\u00ea\u0309n kh\u0103\u0301p n\u01a1i va\u0300 ch\u00e2\u0301p nh\u00e2\u0323n m\u01b0\u0301c l\u01b0\u01a1ng th\u00e2\u0301p h\u01a1n. Nh\u01b0ng \u00f4ng v\u00f4 cu\u0300ng ha\u0300o h\u01b0\u0301ng v\u01a1\u0301i quy\u00ea\u0301t \u0111i\u0323nh cu\u0309a mi\u0300nh va\u0300 kh\u00f4ng bao gi\u01a1\u0300 ca\u0309m th\u00e2\u0301y h\u00f4\u0301i ti\u00ea\u0301c. Tuy nhi\u00ean, pha\u0309i m\u00e2\u0301t m\u00f4\u0323t n\u0103m, Schultz m\u01a1\u0301i thuy\u00ea\u0301t phu\u0323c \u0111\u01b0\u01a1\u0323c Baldwin thu\u00ea \u00f4ng v\u00ea\u0300 la\u0300m gia\u0301m \u0111\u00f4\u0301c ti\u00ea\u0301p thi\u0323 cho c\u00f4ng ty.<\/p>\n

Schultz kh\u00f4ng mu\u00f4\u0301n Starbucks gi\u00e2\u0323m ch\u00e2n \u01a1\u0309 m\u00f4i tr\u01b0\u01a1\u0300ng nho\u0309 nh\u01b0 nhi\u00ea\u0300u chu\u00f4\u0303i kha\u0301c. Vi\u0300 th\u00ea\u0301, \u00f4ng quy\u00ea\u0301t \u0111i\u0323nh \u0111i ti\u0300m nh\u01b0\u0303ng m\u00f4 hi\u0300nh m\u01a1\u0301i cho th\u01b0\u01a1ng hi\u00ea\u0323u.<\/p>\n

M\u00f4\u0323t l\u00e2\u0300n sang tha\u0300nh ph\u00f4\u0301 Milan, Italy, \u00f4ng ghe\u0301 qua nhi\u00ea\u0300u qua\u0301n bar phu\u0323c vu\u0323 mo\u0301n Espresso. \u01a0\u0309 \u0111\u00e2y, ng\u01b0\u01a1\u0300i chu\u0309 c\u01b0\u0309a ha\u0300ng bi\u00ea\u0301t t\u00ean t\u01b0\u0300ng vi\u0323 kha\u0301ch va\u0300 phu\u0323c vu\u0323 ca\u0301c th\u01b0\u0323c kha\u0301ch cu\u0309a mi\u0300nh nh\u01b0\u0303ng mo\u0301n \u0111\u00f4\u0323c \u0111a\u0301o nh\u01b0 Cappuccino va\u0300 ca\u0300 ph\u00ea Latte.<\/p>\n

\u201cNo\u0301 gi\u00f4\u0301ng nh\u01b0 m\u00f4\u0323t th\u01b0\u0301 t\u00f4n gia\u0301o\u201d, Schult ng\u00e2\u0303m nghi\u0303 trong thi\u0301ch thu\u0301. Th\u01a1\u0300i kh\u0103\u0301c \u0111o\u0301, \u00f4ng b\u0103\u0301t \u0111\u00e2\u0300u hi\u00ea\u0309u s\u00e2u s\u0103\u0301c m\u00f4\u0301i quan h\u00ea\u0323 ca\u0301 nh\u00e2n gi\u01b0\u0303a m\u00f4\u0323t ai \u0111o\u0301 v\u01a1\u0301i ca\u0300 ph\u00ea. \u0110o\u0301 kh\u00f4ng chi\u0309 la\u0300 m\u00f4\u0323t mo\u0301n th\u01b0\u0301c u\u00f4\u0301ng ma\u0300 co\u0300n bao ha\u0300m nhi\u00ea\u0300u gia\u0301 tri\u0323 h\u01a1n th\u00ea\u0301. \u00d4ng b\u0103\u0301t \u0111\u00e2\u0300u tin r\u0103\u0300ng Starbucks n\u00ean tri\u00ea\u0309n khai phu\u0323c vu\u0323 nh\u01b0\u0303ng mo\u0301n Espresso theo ca\u0301ch cu\u0309a ng\u01b0\u01a1\u0300i Italy, r\u0103\u0300ng \u0111\u00ea\u0301n Starbucks pha\u0309i la\u0300 m\u00f4\u0323t tra\u0309i nghi\u00ea\u0323m ch\u01b0\u0301 kh\u00f4ng \u0111\u01a1n thu\u00e2\u0300n la\u0300 m\u00f4\u0323t c\u01b0\u0309a ha\u0300ng.<\/p>\n

Tuy nhi\u00ean, Baldwin va\u0300 Bowker la\u0323i nghi\u0303 kha\u0301c. Ho\u0323 kh\u00f4ng ta\u0301n \u0111\u00f4\u0300ng y\u0301 t\u01b0\u01a1\u0309ng cu\u0309a Schultz. \u00d4ng kh\u00f4ng th\u00ea\u0309 thuy\u00ea\u0301t phu\u0323c ca\u0301c nha\u0300 sa\u0301ng l\u00e2\u0323p Starbucks tin r\u0103\u0300ng c\u00f4ng ty co\u0301 th\u00ea\u0309 tr\u01a1\u0309 tha\u0300nh chu\u00f4\u0303i th\u01b0\u01a1ng hi\u00ea\u0323u qu\u00f4\u0301c t\u00ea\u0301, ch\u01b0\u0301 kh\u00f4ng chi\u0309 la\u0300 m\u00f4\u0323t n\u01a1i rang xay ca\u0300 ph\u00ea.<\/p>\n

Nh\u01b0\u0303ng kha\u0301c bi\u00ea\u0323t \u0111a\u0303 d\u00e2\u0303n \u0111\u00ea\u0301n cu\u00f4\u0323c ra \u0111i cu\u0309a gia\u0301m \u0111\u00f4\u0301c ti\u00ea\u0301p thi\u0323 va\u0300o n\u0103m 1985. \u00d4ng quy\u00ea\u0301t \u0111i\u0323nh tha\u0300nh l\u00e2\u0323p c\u00f4ng ty ca\u0300 ph\u00ea ri\u00eang co\u0301 t\u00ean Il Giornale, ti\u00ea\u0301ng Italy nghi\u0303a la\u0300 \u201cth\u01b0\u01a1\u0300ng nga\u0300y\u201d. \u00d4ng mu\u00f4\u0301n ki\u00ean \u0111i\u0323nh v\u01a1\u0301i con \u0111\u01b0\u01a1\u0300ng ma\u0300 gia\u0301c quan ma\u0301ch ba\u0309o \u00f4ng ta\u0323i x\u01b0\u0301 s\u01a1\u0309 mi\u0300 \u00f4\u0301ng.<\/p>\n

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Trong hai n\u0103m, Schultz t\u00e2\u0323p trung m\u01a1\u0309 ca\u0301c c\u01b0\u0309a ha\u0300ng Il Giornale, ta\u0301i hi\u00ea\u0323n v\u0103n ho\u0301a th\u01b0\u01a1\u0309ng th\u01b0\u0301c ca\u0300 ph\u00ea \u0111\u00f4\u0323c \u0111a\u0301o ma\u0300 \u00f4ng t\u01b0\u0300ng ch\u01b0\u0301ng ki\u00ea\u0301n ta\u0323i Italy. R\u00e2\u0301t nhanh cho\u0301ng, \u0111\u00ea\u0301n n\u0103m 1987, Il Giornale mua la\u0323i Starbucks lu\u0301c na\u0300y \u0111a\u0303 co\u0301 17 c\u01b0\u0309a ha\u0300ng, \u0111\u00f4\u0300ng nghi\u0303a Schultz tr\u01a1\u0309 tha\u0300nh CEO cu\u0309a t\u00e2\u0323p \u0111oa\u0300n na\u0300y.<\/p>\n

T\u01b0\u0300 \u0111o\u0301, \u00f4ng b\u0103\u0301t \u0111\u00e2\u0300u gieo m\u00e2\u0300m cho m\u00f4\u0323t trong nh\u01b0\u0303ng cu\u00f4\u0323c ba\u0300nh tr\u01b0\u01a1\u0301ng tham vo\u0323ng nh\u00e2\u0301t trong li\u0323ch s\u01b0\u0309 nga\u0300nh ba\u0301n le\u0309 ca\u0300 ph\u00ea. Khi c\u01b0\u0309a ha\u0300ng Starbucks \u0111\u00e2\u0300u ti\u00ean m\u01a1\u0309 c\u01b0\u0309a \u01a1\u0309 New York, t\u01a1\u0300\u00a0The New York Times<\/em>\u00a0pha\u0309i b\u0103\u0301t \u0111\u00e2\u0300u \u0111\u01b0a ra \u0111i\u0323nh nghi\u0303a Latte la\u0300 gi\u0300, th\u00e2\u0323m chi\u0301 m\u00f4 ta\u0309 ca\u0301ch \u0111o\u0323c la\u0300 \u201clah-tay\u201d. Starbucks \u0111\u01b0a s\u01b0\u0323 t\u01b0\u0323 nhi\u00ean \u0111\u00f4\u0323c \u0111a\u0301o cu\u0309a mi\u0300nh va\u0300o t\u00e2\u0301t ca\u0309 mo\u0323i th\u01b0\u0301, t\u01b0\u0300 ki\u0301ch th\u01b0\u01a1\u0301c ly \u0111\u00ea\u0301n s\u01b0\u0323 li\u00ean k\u00ea\u0301t v\u01a1\u0301i v\u0103n ho\u0301a ca\u0300 ph\u00ea Italy – th\u01b0\u0301 truy\u00ea\u0300n ca\u0309m h\u01b0\u0301ng cho Schultz.<\/p>\n

\u201cKha\u0301ch ha\u0300ng tin r\u0103\u0300ng nh\u01b0\u0303ng mo\u0301n ca\u0300 ph\u00ea ho\u0323 th\u01b0\u01a1\u0309ng th\u01b0\u0301c la\u0300 tuy\u00ea\u0323t v\u01a1\u0300i h\u01a1n cu\u0309a ng\u01b0\u01a1\u0300i kha\u0301c, b\u01a1\u0309i no\u0301 t\u00f4 cho ho\u0323 ca\u0301 ti\u0301nh, s\u01b0\u0323 th\u01b0\u01a1\u0323ng l\u01b0u va\u0300 tinh t\u00ea\u0301. Mi\u00ea\u0303n la\u0300 co\u0301 t\u00e2\u0301t ca\u0309 nh\u01b0\u0303ng \u0111i\u00ea\u0300u na\u0300y v\u01a1\u0301i gia\u0301 cu\u0309a m\u00f4\u0323t ly ca\u0300 ph\u00ea, kha\u0301ch ha\u0300ng r\u00e2\u0301t vui ve\u0309 chi 3 ho\u0103\u0323c 4 USD\u201d, Bryant Simon – m\u00f4\u0323t gia\u0301o s\u01b0 co\u0301 \u0111\u00ea\u0300 c\u00e2\u0323p \u0111\u00ea\u0301n Starbucks trong quy\u00ea\u0309n s\u00e1ch cu\u0309a \u00f4ng.<\/p>\n

\u201cCo\u0301 le\u0303 pha\u0309i ca\u0309m \u01a1n Howard Schultz \u0111a\u0303 giu\u0301p ng\u01b0\u01a1\u0300i My\u0303 bi\u00ea\u0301t mo\u0301n ca\u0300 ph\u00ea Latte va\u0300 s\u0103\u0303n sa\u0300ng bo\u0309 ra 4 USD cho m\u00f4\u0323t ly nh\u01b0 th\u00ea\u0301\u201d. Nhi\u00ea\u0300u ng\u01b0\u01a1\u0300i co\u0301 cu\u0300ng nh\u00e2\u0323n \u0111i\u0323nh na\u0300y. Ng\u01b0\u01a1\u0300i \u0111a\u0300n \u00f4ng g\u00f4\u0301c Brooklyn \u0111a\u0303 thay \u0111\u00f4\u0309i cu\u00f4\u0323c ch\u01a1i trong nga\u0300nh ca\u0300 ph\u00ea cu\u0309a n\u01b0\u01a1\u0301c My\u0303 th\u00f4ng qua y\u0301 t\u01b0\u01a1\u0309ng ta\u0301o ba\u0323o cu\u0309a mi\u0300nh.<\/p>\n

Schultz \u0111\u01b0a chu\u00f4\u0303i t\u01b0\u0300 m\u00f4\u0323t y\u0301 t\u01b0\u01a1\u0309ng tha\u0300nh m\u00f4\u0323t c\u01b0\u0309a ha\u0300ng ki\u00ea\u0309u m\u01a1\u0301i ch\u01b0a t\u01b0\u0300ng co\u0301 tr\u01b0\u01a1\u0301c \u0111o\u0301 ta\u0323i x\u01b0\u0301 s\u01a1\u0309 c\u01a1\u0300 hoa. Trong th\u00e2\u0323p ky\u0309 t\u01b0\u0300 1998-2008, Starbucks pha\u0301t tri\u00ea\u0309n cho\u0301ng m\u0103\u0323t t\u01b0\u0300 1.886 c\u01b0\u0309a ha\u0300ng l\u00ean con s\u00f4\u0301 16.680.<\/p>\n

Trong su\u00f4\u0301t s\u01b0\u0323 nghi\u00ea\u0323p ta\u0323i Starbucks, Schultz no\u0301i \u01b0u ti\u00ean ha\u0300ng \u0111\u00e2\u0300u cu\u0309a \u00f4ng la\u0300 ch\u00ea\u0301 \u0111\u00f4\u0323 cho nh\u00e2n vi\u00ean. Tra\u0309i nghi\u00ea\u0323m th\u01a1 \u00e2\u0301u va\u0300 a\u0301m a\u0309nh v\u00ea\u0300 s\u01b0\u0323 ra \u0111i kh\u00f4ng co\u0301 tr\u01a1\u0323 c\u00e2\u0301p cu\u0309a b\u00f4\u0301 khi\u00ea\u0301n \u00f4ng quan t\u00e2m r\u00e2\u0301t s\u00e2u s\u0103\u0301c \u0111\u00ea\u0301n \u0111\u01a1\u0300i s\u00f4\u0301ng nh\u00e2n vi\u00ean. \u00d4ng lu\u00f4n mua ba\u0309o hi\u00ea\u0309m cho c\u00e2\u0301p d\u01b0\u01a1\u0301i, k\u00ea\u0309 ca\u0309 khi la\u0300m vi\u00ea\u0323c ba\u0301n th\u01a1\u0300i gian. Vi\u0323 qua\u0309n ly\u0301 c\u00e2\u0301p cao cu\u0303ng chia ca\u0309 c\u00f4\u0309 phi\u00ea\u0301u cho nh\u00e2n vi\u00ean cu\u0309a mi\u0300nh. N\u0103m 2014, Starbucks ra th\u00f4ng ba\u0301o se\u0303 tra\u0309 phi\u0301 \u0111a\u0323i ho\u0323c cho nh\u00e2n vi\u00ean.<\/p>\n

Schultz cu\u0303ng cam k\u00ea\u0301t v\u00ea\u0300 ch\u00e2\u0301t l\u01b0\u01a1\u0323ng sa\u0309n ph\u00e2\u0309m. N\u0103m 2008, th\u01a1\u0300i \u0111i\u00ea\u0309m Starbucks g\u0103\u0323p kho\u0301 kh\u0103n trong v\u00e2\u0301n \u0111\u00ea\u0300 ta\u0300i chi\u0301nh, \u00f4ng \u0111a\u0303 \u0111o\u0301ng c\u01b0\u0309a ta\u0323m th\u01a1\u0300i 7.100 c\u01b0\u0309a ha\u0300ng \u0111\u00ea\u0309 \u0111a\u0300o ta\u0323o la\u0323i nh\u00e2n vi\u00ean pha ch\u00ea\u0301 nh\u0103\u0300m la\u0300m ra mo\u0301n Espresso hoa\u0300n ha\u0309o nh\u00e2\u0301t. Hai n\u0103m ti\u00ea\u0301p sau \u0111o\u0301, \u00f4ng li\u00ean tu\u0323c ta\u0323o ra nh\u01b0\u0303ng chi\u00ea\u0301n di\u0323ch l\u01a1\u0301n cho Starbucks va\u0300 g\u00e2y nhi\u00ea\u0300u ti\u00ea\u0301ng vang tr\u00ean thi\u0323 tr\u01b0\u01a1\u0300ng.<\/p>\n

Starbucks gi\u01a1\u0300 \u0111\u00e2y \u0111a\u0303 co\u0301 27.300 c\u01b0\u0309a ha\u0300ng \u01a1\u0309 75 n\u01b0\u01a1\u0301c. N\u0103m 2017, doanh thu c\u00f4ng ty la\u0300 22,4 ty\u0309 USD. \u0110\u00f4\u0323 l\u01a1\u0301n thi\u0323 tr\u01b0\u01a1\u0300ng cu\u0309a doanh nghi\u00ea\u0323p \u01b0\u01a1\u0301c ti\u0301nh khoa\u0309ng 84 ty\u0309 USD.<\/p>\n

Tha\u0301ng 12\/2016, Schultz th\u00f4ng ba\u0301o t\u01b0\u0300 ch\u01b0\u0301c CEO ha\u0303ng ca\u0300 ph\u00ea. Trong vai tro\u0300 chu\u0309 ti\u0323ch h\u00f4\u0323i \u0111\u00f4\u0300ng qua\u0309n tri\u0323, \u00f4ng no\u0301i mi\u0300nh se\u0303 co\u0301 nhi\u00ea\u0300u th\u01a1\u0300i gian h\u01a1n \u0111\u00ea\u0309 t\u00e2\u0323p trung va\u0300o th\u01b0\u01a1ng hi\u00ea\u0323u Reserve cu\u0309a Starbucks va\u0300 nh\u01b0\u0303ng chu\u00f4\u0303i sa\u0301ng ki\u00ea\u0301n cho c\u00f4\u0323ng \u0111\u00f4\u0300ng. \u0110\u00f4\u0301i v\u01a1\u0301i Schultz, cu\u00f4\u0323c ca\u0301ch ma\u0323ng ca\u0300 ph\u00ea co\u0301 th\u00ea\u0309 chi\u0309 la\u0300 b\u01b0\u01a1\u0301c \u0111\u00e2\u0300u cho nh\u01b0\u0303ng gi\u00e2\u0301c m\u01a1 ti\u00ea\u0301p n\u00f4\u0301i.<\/p>\n

Theo\u00a0startup.vnexpress.net<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u0323 ty\u0309 phu\u0301 co\u0301 xu\u00e2\u0301t th\u00e2n nghe\u0300o kho\u0301. Thu\u01a1\u0309 nho\u0309, \u00f4ng kh\u00f4ng bao gi\u01a1\u0300 t\u01b0\u01a1\u0309ng t\u01b0\u01a1\u0323ng co\u0301 m\u00f4\u0323t nga\u0300y se\u0303 tr\u01a1\u0309 tha\u0300nh \u0111\u00e2\u0300u ta\u0300u cu\u0309a chu\u00f4\u0303i ca\u0300 ph\u00ea xuy\u00ean bi\u00ean gi\u01a1\u0301i va\u0300 tr\u01a1\u0309 tha\u0300nh ng\u01b0\u01a1\u0300i gia\u0300u co\u0301. Schultz sinh n\u0103m 1953 ta\u0323i Brooklyn, New York trong m\u00f4\u0323t gia \u0111i\u0300nh co\u0301 b\u00f4\u0301 me\u0323 \u0111\u00ea\u0300u dang d\u01a1\u0309 […]<\/p>\n","protected":false},"author":2,"featured_media":283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43,44,45],"class_list":["post-281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chan-dung","tag-bai-hoc-kinh-doanh","tag-howard-schultz","tag-starbucks"],"yoast_head":"\nHoward Schultz - CEO C\u1ee7a Starbucks: N\u1ed7 L\u1ef1c Tho\u00e1t Ngh\u00e8o V\u00e0 Ch\u1eb7ng \u0110\u01b0\u1eddng S\u00e1ng L\u1eadp Th\u01b0\u01a1ng Hi\u1ec7u T\u1ea7m C\u1ee1 Qu\u1ed1c T\u1ebf - CEO Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceobrand.vn\/index.php\/2023\/11\/21\/howard-schultz-ceo-cua-starbucks-no-luc-thoat-ngheo-va-chang-duong-sang-lap-thuong-hieu-tam-co-quoc-te\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Howard Schultz - CEO C\u1ee7a Starbucks: N\u1ed7 L\u1ef1c Tho\u00e1t Ngh\u00e8o V\u00e0 Ch\u1eb7ng \u0110\u01b0\u1eddng S\u00e1ng L\u1eadp Th\u01b0\u01a1ng Hi\u1ec7u T\u1ea7m C\u1ee1 Qu\u1ed1c T\u1ebf - CEO Brand\" \/>\n<meta property=\"og:description\" content=\"Vi\u0323 ty\u0309 phu\u0301 co\u0301 xu\u00e2\u0301t th\u00e2n nghe\u0300o kho\u0301. 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