{"id":2790,"date":"2025-11-12T19:03:23","date_gmt":"2025-11-12T12:03:23","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=2790"},"modified":"2025-11-12T19:03:23","modified_gmt":"2025-11-12T12:03:23","slug":"cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2025\/11\/12\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\/","title":{"rendered":"C\u00e1c CEO \u201ch\u1ed3i sinh\u201d doanh nghi\u1ec7p: Khi b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u00e0m n\u00ean k\u1ef3 t\u00edch"},"content":{"rendered":"

1. Steve Jobs \u2013 \u201cPh\u00f9 th\u1ee7y\u201d c\u1ee7a Apple<\/b><\/span><\/h3>\n

Tr\u1edf l\u1ea1i Apple n\u0103m 1997 khi c\u00f4ng ty \u0111ang ch\u1eadt v\u1eadt v\u1edbi doanh thu s\u1ee5t gi\u1ea3m, Steve Jobs \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3: tinh g\u1ecdn s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. iMac, iPod, iPhone ra \u0111\u1eddi kh\u00f4ng ch\u1ec9 c\u1ee9u Apple kh\u1ecfi kh\u1ee7ng ho\u1ea3ng, m\u00e0 c\u00f2n \u0111\u1ecbnh h\u00ecnh l\u1ea1i c\u1ea3 ng\u00e0nh c\u00f4ng ngh\u1ec7. T\u1eeb b\u1edd v\u1ef1c ph\u00e1 s\u1ea3n, Apple tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u gi\u00e1 tr\u1ecb nh\u1ea5t th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"\"<\/span><\/p>\n

2. Alan Mulally \u2013 Ng\u01b0\u1eddi l\u00e1i con thuy\u1ec1n Ford v\u01b0\u1ee3t b\u00e3o<\/b><\/span><\/h3>\n

N\u0103m 2006, Ford \u0111\u1ed1i m\u1eb7t kho\u1ea3n l\u1ed7 h\u01a1n 12 t\u1ef7 USD. Mulally, c\u1ef1u l\u00e3nh \u0111\u1ea1o Boeing, \u0111\u00e3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u201cOne Ford\u201d \u2013 h\u1ee3p nh\u1ea5t ho\u1ea1t \u0111\u1ed9ng to\u00e0n c\u1ea7u, c\u1eaft gi\u1ea3m m\u1eabu xe k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 t\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ed1t l\u00f5i. K\u1ebft qu\u1ea3: Ford tr\u1edf l\u1ea1i l\u1ee3i nhu\u1eadn ch\u1ec9 sau ba n\u0103m, tr\u1edf th\u00e0nh h\u00e3ng xe M\u1ef9 hi\u1ebfm hoi kh\u00f4ng c\u1ea7n c\u1ee9u tr\u1ee3 t\u1eeb ch\u00ednh ph\u1ee7.<\/span><\/p>\n

\"\"<\/span><\/p>\n

3. Satya Nadella \u2013 Thay \u0111\u1ed5i DNA c\u1ee7a Microsoft<\/b><\/span><\/h3>\n

Khi Satya Nadella l\u00ean n\u1eafm quy\u1ec1n n\u0103m 2014, Microsoft b\u1ecb xem l\u00e0 \u201c\u00f4ng gi\u00e0 c\u00f4ng ngh\u1ec7\u201d. Nadella chuy\u1ec3n tr\u1ecdng t\u00e2m t\u1eeb ph\u1ea7n m\u1ec1m sang \u0111i\u1ec7n to\u00e1n \u0111\u00e1m m\u00e2y, th\u00fac \u0111\u1ea9y v\u0103n h\u00f3a \u201ch\u1ecdc h\u1ecfi kh\u00f4ng ng\u1eebng\u201d thay cho t\u01b0 duy b\u1ea3o th\u1ee7. Doanh thu Azure t\u0103ng tr\u01b0\u1edfng b\u00f9ng n\u1ed5, \u0111\u01b0a Microsoft tr\u1edf l\u1ea1i v\u1ecb th\u1ebf m\u1ed9t trong nh\u1eefng c\u00f4ng ty gi\u00e1 tr\u1ecb nh\u1ea5t h\u00e0nh tinh.<\/span><\/p>\n

\"\"<\/span><\/p>\n

4. Howard Schultz \u2013 H\u01a1i th\u1edf m\u1edbi cho Starbucks<\/b><\/span><\/h3>\n

R\u1eddi Starbucks r\u1ed3i quay l\u1ea1i n\u0103m 2008, Schultz t\u00e1i c\u1ea5u tr\u00fac to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng, \u0111\u00f3ng c\u1eeda h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng k\u00e9m hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u01b0a v\u0103n h\u00f3a \u201ccon ng\u01b0\u1eddi l\u00e0 trung t\u00e2m\u201d tr\u1edf l\u1ea1i. \u00d4ng t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 t\u1eeb t\u00e1ch c\u00e0 ph\u00ea \u0111\u1ebfn kh\u00f4ng gian qu\u00e1n. Starbucks kh\u00f4ng ch\u1ec9 ph\u1ee5c h\u1ed3i, m\u00e0 c\u00f2n tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng phong c\u00e1ch s\u1ed1ng to\u00e0n c\u1ea7u.<\/span><\/p>\n

\"\"<\/span><\/p>\n

5. Lou Gerstner \u2013 C\u1ee9u IBM kh\u1ecfi \u201cc\u00e1i ch\u1ebft huy\u1ec1n tho\u1ea1i\u201d<\/b><\/span><\/h3>\n

Khi Gerstner \u0111\u1ebfn IBM n\u0103m 1993, \u201cg\u00e3 kh\u1ed5ng l\u1ed3 xanh\u201d \u0111ang l\u1ea1c l\u1ed1i trong th\u1eddi \u0111\u1ea1i m\u00e1y t\u00ednh c\u00e1 nh\u00e2n. \u00d4ng t\u1eeb b\u1ecf m\u00f4 h\u00ecnh ph\u1ea7n c\u1ee9ng, chuy\u1ec3n h\u01b0\u1edbng sang d\u1ecbch v\u1ee5 v\u00e0 t\u01b0 v\u1ea5n \u2013 m\u1ed9t quy\u1ebft \u0111\u1ecbnh mang t\u00ednh s\u1ed1ng c\u00f2n. IBM nhanh ch\u00f3ng l\u1ea5y l\u1ea1i v\u1ecb th\u1ebf v\u00e0 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a chuy\u1ec3n \u0111\u1ed5i doanh nghi\u1ec7p.<\/span><\/p>\n

\"\"<\/span><\/p>\n

\u0110i\u1ec3m chung c\u1ee7a nh\u1eefng CEO n\u00e0y kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn, m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng thay \u0111\u1ed5i v\u0103n h\u00f3a doanh nghi\u1ec7p, truy\u1ec1n c\u1ea3m h\u1ee9ng v\u00e0 d\u00e1m l\u00e0m l\u1ea1i t\u1eeb \u0111\u1ea7u.<\/span>H\u1ecd ch\u1ee9ng minh r\u1eb1ng, ngay c\u1ea3 trong th\u1eddi \u0111i\u1ec3m t\u0103m t\u1ed1i nh\u1ea5t, m\u1ed9t t\u1ea7m nh\u00ecn \u0111\u00fang \u0111\u1eafn c\u00f3 th\u1ec3 th\u1eafp s\u00e1ng c\u1ea3 m\u1ed9t \u0111\u1ebf ch\u1ebf.<\/span><\/span><\/p>\n

H\u1ea3i Minh<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

1. Steve Jobs \u2013 \u201cPh\u00f9 th\u1ee7y\u201d c\u1ee7a Apple Tr\u1edf l\u1ea1i Apple n\u0103m 1997 khi c\u00f4ng ty \u0111ang ch\u1eadt v\u1eadt v\u1edbi doanh thu s\u1ee5t gi\u1ea3m, Steve Jobs \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3: tinh g\u1ecdn s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. iMac, iPod, iPhone ra \u0111\u1eddi kh\u00f4ng ch\u1ec9 c\u1ee9u Apple kh\u1ecfi […]<\/p>\n","protected":false},"author":2,"featured_media":2796,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[850,848,852,853,847,851,849],"class_list":["post-2790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chan-dung","tag-alan-mulally-ford","tag-ceo-truyen-cam-hung","tag-howard-schultz-starbucks","tag-lou-gerstner-ibm","tag-nha-lanh-dao-thanh-cong","tag-satya-nadella-microsoft","tag-steve-jobs-apple"],"yoast_head":"\nC\u00e1c CEO \u201ch\u1ed3i sinh\u201d doanh nghi\u1ec7p: Khi b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u00e0m n\u00ean k\u1ef3 t\u00edch - CEO Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceobrand.vn\/index.php\/2025\/11\/12\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00e1c CEO \u201ch\u1ed3i sinh\u201d doanh nghi\u1ec7p: Khi b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u00e0m n\u00ean k\u1ef3 t\u00edch - CEO Brand\" \/>\n<meta property=\"og:description\" content=\"1. Steve Jobs \u2013 \u201cPh\u00f9 th\u1ee7y\u201d c\u1ee7a Apple Tr\u1edf l\u1ea1i Apple n\u0103m 1997 khi c\u00f4ng ty \u0111ang ch\u1eadt v\u1eadt v\u1edbi doanh thu s\u1ee5t gi\u1ea3m, Steve Jobs \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3: tinh g\u1ecdn s\u1ea3n ph\u1ea9m, t\u1eadp trung v\u00e0o thi\u1ebft k\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. iMac, iPod, iPhone ra \u0111\u1eddi kh\u00f4ng ch\u1ec9 c\u1ee9u Apple kh\u1ecfi […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ceobrand.vn\/index.php\/2025\/11\/12\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\/\" \/>\n<meta property=\"og:site_name\" content=\"CEO Brand\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/media.song247\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-12T12:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ceobrand.vn\/wp-content\/uploads\/2025\/11\/dd2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1288\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CEO BRAND\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u0110\u01b0\u1ee3c vi\u1ebft b\u1edfi\" \/>\n\t<meta name=\"twitter:data1\" content=\"CEO BRAND\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u01af\u1edbc t\u00ednh th\u1eddi gian \u0111\u1ecdc\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 ph\u00fat\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/\"},\"author\":{\"name\":\"CEO BRAND\",\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/#\\\/schema\\\/person\\\/68da3512cb639c89f9205bb1785cba5c\"},\"headline\":\"C\u00e1c CEO \u201ch\u1ed3i sinh\u201d doanh nghi\u1ec7p: Khi b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u00e0m n\u00ean k\u1ef3 t\u00edch\",\"datePublished\":\"2025-11-12T12:03:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/\"},\"wordCount\":670,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ceobrand.vn\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/dd2.jpg\",\"keywords\":[\"Alan Mulally Ford\",\"CEO truy\u1ec1n c\u1ea3m h\u1ee9ng\",\"Howard Schultz Starbucks\",\"Lou Gerstner IBM\",\"Nh\u00e0 l\u00e3nh \u0111\u1ea1o th\u00e0nh c\u00f4ng\",\"Satya Nadella Microsoft\",\"Steve Jobs Apple\"],\"articleSection\":[\"CH\u00c2N DUNG\"],\"inLanguage\":\"vi\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/\",\"url\":\"https:\\\/\\\/ceobrand.vn\\\/index.php\\\/2025\\\/11\\\/12\\\/cac-ceo-hoi-sinh-doanh-nghiep-khi-ban-linh-va-tam-nhin-lam-nen-ky-tich\\\/\",\"name\":\"C\u00e1c CEO \u201ch\u1ed3i sinh\u201d doanh nghi\u1ec7p: Khi b\u1ea3n l\u0129nh v\u00e0 t\u1ea7m nh\u00ecn l\u00e0m n\u00ean k\u1ef3 t\u00edch - 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