{"id":2507,"date":"2025-09-17T10:13:57","date_gmt":"2025-09-17T03:13:57","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=2507"},"modified":"2025-09-17T10:13:57","modified_gmt":"2025-09-17T03:13:57","slug":"3-chien-thuat-bien-nguoi-mua-sam-mua-le-hoi-mot-lan-thanh-nguoi-mua-sam-quanh-nam","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2025\/09\/17\/3-chien-thuat-bien-nguoi-mua-sam-mua-le-hoi-mot-lan-thanh-nguoi-mua-sam-quanh-nam\/","title":{"rendered":"3 Chi\u1ebfn thu\u1eadt bi\u1ebfn ng\u01b0\u1eddi mua s\u1eafm m\u00f9a l\u1ec5 h\u1ed9i m\u1ed9t l\u1ea7n th\u00e0nh ng\u01b0\u1eddi mua s\u1eafm quanh n\u0103m"},"content":{"rendered":"

M\u1ed7i m\u00f9a \u0111\u00f4ng, doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u1eddng t\u0103ng v\u1ecdt r\u1ed3i l\u1ea1i ph\u1eb3ng l\u1eb7ng khi b\u01b0\u1edbc sang th\u00e1ng Hai. \u0110i\u1ec1u \u00edt ai \u0111\u1ec3 \u00fd ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u00f9a l\u1ec5 h\u1ed9i th\u00e0nh nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. N\u0103m ngo\u00e1i, ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 \u0111\u00e3 chi trung b\u00ecnh 902 \u0111\u00f4 la cho mua s\u1eafm d\u1ecbp l\u1ec5 \u2014 kh\u00f4ng ch\u1ec9 l\u00e0 v\u00ed ti\u1ec1n m\u1edf r\u1ed9ng, m\u00e0 c\u00f2n l\u00e0 t\u00e2m tr\u00ed s\u1eb5n s\u00e0ng \u0111\u00f3n nh\u1eadn th\u01b0\u01a1ng hi\u1ec7u m\u1edbi.<\/span><\/p>\n

Gi\u00e1 tr\u1ecb th\u1eadt s\u1ef1 kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf con s\u1ed1 l\u1ee3i nhu\u1eadn ng\u1eafn h\u1ea1n, m\u00e0 \u1edf nh\u1eefng kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u t\u00ecm \u0111\u1ebfn b\u1ea1n. V\u00e0 c\u01a1 h\u1ed9i \u1ea5y kh\u00f4ng b\u1eaft \u0111\u1ea7u t\u1eeb th\u00e1ng M\u01b0\u1eddi Hai, m\u00e0 t\u1eeb nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc \u0111\u00f3. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u th\u00e0nh c\u00f4ng th\u01b0\u1eddng kh\u1edfi \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c l\u1ec5 h\u1ed9i ngay t\u1eeb th\u00e1ng T\u00e1m, x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n v\u00e0 chu\u1ea9n b\u1ecb t\u00e2m th\u1ebf cho kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi cao \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u.<\/span><\/p>\n

1. Qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ph\u1ea3n \u00e1nh DNA th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/strong>
\n<\/span> Nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 m\u1ea1nh c\u00f3 th\u1ec3 khi\u1ebfn bi\u1ec3u \u0111\u1ed3 doanh thu th\u00e1ng M\u01b0\u1eddi Hai tr\u00f4ng th\u1eadt \u1ea5n t\u01b0\u1ee3ng \u2014 v\u00e0 \u0111\u00fang l\u00e0 nhi\u1ec1u kh\u00e1ch h\u00e0ng tr\u00f4ng ch\u1edd v\u00e0o c\u00e1c \u01b0u \u0111\u00e3i l\u1ec5 h\u1ed9i. Nh\u01b0ng c\u01a1 h\u1ed9i l\u1edbn h\u01a1n n\u1eb1m \u1edf vi\u1ec7c gi\u1eef ch\u00e2n h\u1ecd l\u00e2u d\u00e0i, ngay c\u1ea3 khi gi\u00e1 tr\u1edf l\u1ea1i b\u00ecnh th\u01b0\u1eddng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p khuy\u1ebfn m\u00e3i v\u1edbi vi\u1ec7c th\u1ec3 hi\u1ec7n r\u00f5 b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u00f9a v\u1ee5 th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh.<\/span>
\n<\/span><\/span><\/p>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 t\u1eadp trung spotlight v\u00e0o nh\u1eefng \u201chero product\u201d \u2014 s\u1ea3n ph\u1ea9m \u0111\u1ea1i di\u1ec7n cho ch\u1ea5t li\u1ec7u, tay ngh\u1ec1 ho\u1eb7c d\u1ea5u \u1ea5n thi\u1ebft k\u1ebf \u0111\u1eb7c tr\u01b0ng c\u1ee7a b\u1ea1n. Khi l\u1ea7n mua \u0111\u1ea7u ti\u00ean \u0111\u00e3 mang \u0111\u1eadm d\u1ea5u \u1ea5n ri\u00eang, nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebfp theo s\u1ebd t\u1ea1o c\u1ea3m gi\u00e1c nh\u1ea5t qu\u00e1n v\u00e0 h\u1ea5p d\u1eabn, ch\u1ee9 kh\u00f4ng ph\u1ea3i nh\u01b0 m\u1ed9t chi\u00eau \u201cm\u1ed3i nh\u1eed.\u201d K\u1ebft n\u1ed1i n\u00e0y c\u00e0ng b\u1ec1n ch\u1eb7t h\u01a1n n\u1ebfu b\u1ea1n m\u1eddi kh\u00e1ch h\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh loyalty ho\u1eb7c cung c\u1ea5p nh\u1eefng \u01b0u \u0111\u00e3i ti\u1ebfp n\u1ed1i \u0111\u1ec3 gi\u1eef h\u1ecd g\u1eafn b\u00f3. M\u1ed9t tr\u1ea3i nghi\u1ec7m ch\u00e2n th\u1ef1c v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb ngay t\u1eeb \u0111\u1ea7u s\u1ebd khi\u1ebfn h\u1ecd s\u1eb5n s\u00e0ng quay l\u1ea1i, k\u1ec3 c\u1ea3 khi mua v\u1edbi gi\u00e1 full.<\/span><\/p>\n

Th\u1eddi \u0111i\u1ec3m c\u0169ng quan tr\u1ecdng. C\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb th\u00e1ng T\u00e1m hay Ch\u00edn s\u1ebd c\u00f3 l\u1ee3i th\u1ebf: kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ee7 th\u1eddi gian \u0111\u1ec3 hi\u1ec3u c\u00e2u chuy\u1ec7n, l\u00ean k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch cho nh\u1eefng m\u00f3n full-price, v\u00e0 \u0111\u1ebfn th\u00e1ng M\u01b0\u1eddi M\u1ed9t \u0111\u00e3 s\u1eb5n s\u00e0ng. Nh\u1eefng \u201cearly bird\u201d n\u00e0y s\u1ebd quay l\u1ea1i trong m\u00f9a cao \u0111i\u1ec3m v\u1edbi t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn kh\u1ecfe m\u1ea1nh, v\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd ch\u01b0a t\u1eebng d\u1ef1a tr\u00ean gi\u1ea3m gi\u00e1.<\/span><\/p>\n

2. Bi\u1ebfn l\u00f2ng trung th\u00e0nh th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh mua s\u1eafm, kh\u00f4ng ph\u1ea3i \u00fd ngh\u0129 \u0111\u1ebfn sau c\u00f9ng<\/strong>
\n<\/span> M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh loyalty v\u1eefng ch\u1eafc l\u00e0 c\u00e1ch \u0111\u01a1n gi\u1ea3n nh\u1ea5t \u0111\u1ec3 bi\u1ebfn kh\u00e1ch h\u00e0ng l\u1ea7n \u0111\u1ea7u th\u00e0nh kh\u00e1ch h\u00e0ng quay l\u1ea1i, nh\u01b0ng nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i \u201cgi\u1ea5u\u201d n\u00f3 \u1edf cu\u1ed1i website, n\u01a1i ch\u1eb3ng m\u1ea5y ai \u0111\u1ec3 \u00fd. \u0110\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u1ed1n k\u00e9m \u2014 b\u1edfi 85% ng\u01b0\u1eddi mua n\u00f3i r\u1eb1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn s\u1ebd khi\u1ebfn h\u1ecd quay l\u1ea1i, v\u00e0 79% s\u1eb5n s\u00e0ng gi\u1edbi thi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u cho ng\u01b0\u1eddi kh\u00e1c. V\u00ec v\u1eady, l\u1eddi m\u1eddi tham gia ph\u1ea3i xu\u1ea5t hi\u1ec7n ngay t\u1ea1i \u0111i\u1ec3m h\u1ee9ng kh\u1edfi nh\u1ea5t: tr\u00ean trang s\u1ea3n ph\u1ea9m, trong mini-cart, v\u00e0 ngay sau checkout, \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ea5y gi\u00e1 tr\u1ecb tr\u01b0\u1edbc c\u1ea3 khi \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao.<\/span>
\n<\/span><\/span><\/p>\n

Quan tr\u1ecdng kh\u00f4ng k\u00e9m, qu\u00e1 tr\u00ecnh \u0111\u0103ng k\u00fd c\u1ea7n ph\u1ea3i m\u01b0\u1ee3t m\u00e0. V\u00ed d\u1ee5, Tuckernuck \u0111\u00e3 l\u1ed3ng gh\u00e9p loyalty xuy\u00ean su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng: ch\u1ec9 c\u1ea7n nh\u1eadp email t\u1ea1i checkout ho\u1eb7c b\u1ea5t k\u1ef3 l\u00fac n\u00e0o khi l\u01b0\u1edbt web. Sau \u0111\u00f3, \u0111i\u1ec3m th\u01b0\u1edfng hi\u1ec7n ngay tr\u00ean site, hi\u1ec3n th\u1ecb r\u00f5 r\u00e0ng v\u00e0 li\u1ec1n m\u1ea1ch, khi\u1ebfn vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a c\u1ed9ng \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m c\u1ed1t l\u00f5i quanh n\u0103m.<\/span><\/p>\n

Ngay c\u1ea3 khi ch\u01b0\u01a1ng tr\u00ecnh ho\u00e0n ch\u1ec9nh c\u1ee7a b\u1ea1n c\u00f2n tr\u00ean b\u1ea3n ph\u00e1c th\u1ea3o, h\u00e3y h\u00e0nh \u0111\u1ed9ng ngay. \u0110\u00e1nh d\u1ea5u nh\u00f3m kh\u00e1ch chi ti\u00eau cao m\u00f9a l\u1ec5 th\u00e0nh m\u1ed9t \u201cVIP\u201d t\u1ea1m th\u1eddi v\u00e0 c\u1ea3m \u01a1n h\u1ecd b\u1eb1ng quy\u1ec1n \u01b0u ti\u00ean cho m\u1ed9t b\u1ed9 s\u01b0u t\u1eadp gi\u1edbi h\u1ea1n v\u00e0o th\u00e1ng M\u1ed9t. Theo d\u00f5i \u01b0u \u0111\u00e3i n\u00e0o t\u1ea1o ra click, cart, redemption \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh ch\u01b0\u01a1ng tr\u00ecnh d\u00e0i h\u1ea1n. T\u00f3m l\u1ea1i, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed7i kh\u00e1ch h\u00e0ng th\u00e1ng M\u01b0\u1eddi Hai r\u1eddi \u0111i v\u1edbi m\u1ed9t l\u00fd do th\u1eadt s\u1ef1 \u0111\u1ec3 quay l\u1ea1i v\u00e0o th\u00e1ng Hai hay Ba.<\/span><\/p>\n

3. Ph\u00e2n nh\u00f3m ng\u01b0\u1eddi mua m\u00f9a l\u1ec5 th\u00e0nh micro-audience<\/strong>
\n<\/span> \u0110\u00e1m \u0111\u00f4ng mua s\u1eafm m\u00f9a l\u1ec5 kh\u00f4ng h\u1ec1 \u0111\u1ed3ng nh\u1ea5t. Ng\u01b0\u1eddi ch\u1ecdn m\u00f3n qu\u00e0 $29 sau khi th\u1ea5y qu\u1ea3ng c\u00e1o TikTok s\u1ebd kh\u00f4ng ph\u1ea3n \u1ee9ng gi\u1ed1ng kh\u00e1ch chi $280 cho chi\u1ebfc t\u00fai t\u00ecm th\u1ea5y trong gift guide in \u1ea5n. M\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u201cm\u1ed9t size cho t\u1ea5t c\u1ea3\u201d r\u00f5 r\u00e0ng l\u00e0 b\u1ecf l\u1ee1 c\u01a1 h\u1ed9i. Thay v\u00e0o \u0111\u00f3, h\u00e3y g\u1eafn nh\u00e3n t\u1eebng \u0111\u01a1n h\u00e0ng l\u1ec5 h\u1ed9i d\u1ef1a tr\u00ean k\u00eanh ti\u1ebfp c\u1eadn \u0111\u1ea7u ti\u00ean, gi\u00e1 tr\u1ecb gi\u1ecf h\u00e0ng v\u00e0 lo\u1ea1i s\u1ea3n ph\u1ea9m. Khi c\u00e1c nh\u00e3n n\u00e0y \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng, automation s\u1ebd t\u1ef1 \u0111\u1ed9ng t\u1ea1o th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a h\u01a1n m\u00e0 kh\u00f4ng l\u00e0m t\u0103ng kh\u1ed1i l\u01b0\u1ee3ng th\u1ee7 c\u00f4ng.<\/span>
\n<\/span><\/span><\/p>\n

K\u1ebft qu\u1ea3? Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1ea1o th\u00eam kho\u1ea3ng 40% doanh thu so v\u1edbi \u0111\u1ed1i th\u1ee7, v\u00e0 Hi\u1ec7p h\u1ed9i Marketing M\u1ef9 ghi nh\u1eadn m\u1ed9t email \u0111\u01b0\u1ee3c target t\u1ed1t c\u00f3 th\u1ec3 t\u0103ng doanh thu t\u1edbi 5,7 l\u1ea7n. Nh\u1eefng l\u1ee3i \u00edch n\u00e0y \u0111\u1ebfn t\u1eeb c\u00e1c chi ti\u1ebft nh\u1ecf nh\u01b0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u, nh\u01b0 ti\u00eau \u0111\u1ec1 email nh\u1eafc \u0111\u1ebfn \u0111\u00fang b\u1ed9 s\u01b0u t\u1eadp kh\u00e1ch \u0111\u00e3 xem, hay l\u1eddi nh\u1eafc mua l\u1ea1i \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n theo chu k\u1ef3 s\u1eed d\u1ee5ng trung b\u00ecnh.<\/span><\/p>\n

Chi\u1ebfn th\u1eafng m\u00f9a l\u1ec5 ngay c\u1ea3 tr\u01b0\u1edbc khi n\u00f3 b\u1eaft \u0111\u1ea7u<\/strong>
\n<\/span> N\u1ebfu \u0111\u1ebfn sau Halloween b\u1ea1n m\u1edbi ngh\u0129 \u0111\u1ebfn vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch, ngh\u0129a l\u00e0 b\u1ea1n \u0111\u00e3 tr\u1ec5 nh\u1ecbp. Th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t l\u00e0 ch\u1ed1t k\u1ebf ho\u1ea1ch t\u1eeb gi\u1eefa th\u00e1ng T\u00e1m \u2014 \u0111\u1ee7 s\u1edbm \u0111\u1ec3 ch\u1ea1y qu\u1ea3ng c\u00e1o x\u00e2y d\u1ef1ng danh s\u00e1ch khi chi ph\u00ed c\u00f2n h\u1ee3p l\u00fd. \u0110\u00e2y c\u0169ng l\u00e0 l\u00fac \u0111\u1ec3 th\u1eed nghi\u1ec7m pop-up \u0111\u0103ng k\u00fd v\u00e0 tinh ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p loyalty b\u1ea1n s\u1ebd c\u00e0i v\u00e0o m\u1ecdi \u0111i\u1ec3m ch\u1ea1m m\u00f9a l\u1ec5.<\/span><\/span><\/p>\n

\u0110\u1ebfn th\u00e1ng Ch\u00edn, email v\u00e0 SMS automation n\u00ean \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, c\u00e1c ph\u00e2n kh\u00fac VIP \u0111\u01b0\u1ee3c g\u1eafn nh\u00e3n, v\u00e0 \u01b0u \u0111\u00e3i \u201cmua l\u1ea7n hai\u201d \u0111\u00e3 s\u1eb5n s\u00e0ng. Khi l\u01b0u l\u01b0\u1ee3ng b\u00f9ng n\u1ed5 v\u00e0o th\u00e1ng M\u01b0\u1eddi M\u1ed9t, vi\u1ec7c duy nh\u1ea5t b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 nh\u1ea5n n\u00fat \u201cgo\u201d.<\/span><\/p>\n

Theo Entrepreneur<\/span><\/p>\n

B\u00ecnh An d\u1ecbch<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed7i m\u00f9a \u0111\u00f4ng, doanh s\u1ed1 b\u00e1n l\u1ebb th\u01b0\u1eddng t\u0103ng v\u1ecdt r\u1ed3i l\u1ea1i ph\u1eb3ng l\u1eb7ng khi b\u01b0\u1edbc sang th\u00e1ng Hai. \u0110i\u1ec1u \u00edt ai \u0111\u1ec3 \u00fd ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i bi\u1ebfn nh\u1eefng ng\u01b0\u1eddi mua s\u1eafm m\u00f9a l\u1ec5 h\u1ed9i th\u00e0nh nh\u1eefng ng\u01b0\u1eddi h\u00e2m m\u1ed9 trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. 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