{"id":1972,"date":"2025-03-25T08:55:11","date_gmt":"2025-03-25T01:55:11","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=1972"},"modified":"2025-03-26T08:58:36","modified_gmt":"2025-03-26T01:58:36","slug":"sai-lam-chet-nguoi-ma-hau-het-moi-nguoi-mac-phai-khi-khoi-nghiep-theo-giao-su-stanford-nguoi-dong-sang-lap-4-cong-ty-khoi-nghiep","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2025\/03\/25\/sai-lam-chet-nguoi-ma-hau-het-moi-nguoi-mac-phai-khi-khoi-nghiep-theo-giao-su-stanford-nguoi-dong-sang-lap-4-cong-ty-khoi-nghiep\/","title":{"rendered":"‘Sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi’ m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i khi kh\u1edfi nghi\u1ec7p, theo gi\u00e1o s\u01b0 Stanford, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp 4 c\u00f4ng ty kh\u1edfi nghi\u1ec7p"},"content":{"rendered":"

Sai l\u1ea7m \u0111\u00f3 l\u00e0: kh\u00f4ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh lo\u1ea1i h\u00ecnh c\u00f4ng ty b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n s\u1ebd cung c\u1ea5p. Blank, m\u1ed9t gi\u00e1o s\u01b0 th\u1ec9nh gi\u1ea3ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford, ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft b\u1ed1n cu\u1ed1n s\u00e1ch v\u1ec1 ch\u1ee7 \u0111\u1ec1 kh\u1edfi nghi\u1ec7p v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng t\u00e1m c\u00f4ng ty kh\u1edfi nghi\u1ec7p c\u00f4ng ngh\u1ec7 kh\u00e1c nhau, trong \u0111\u00f3 c\u00f3 b\u1ed1n c\u00f4ng ty m\u00e0 \u00f4ng \u0111\u1ed3ng s\u00e1ng l\u1eadp, cho bi\u1ebft: “T\u00f4i \u0111\u00e3 th\u1ea5y \u0111i\u1ec1u n\u00e0y h\u00e0ng tri\u1ec7u l\u1ea7n”.<\/span><\/p>\n

Blank cho bi\u1ebft, vi\u1ec7c \u0111\u01b0a ra \u00fd t\u01b0\u1edfng kinh doanh tr\u01b0\u1edbc, sau \u0111\u00f3 x\u00e1c \u0111\u1ecbnh c\u00e1ch b\u00e1n s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u00f3 \u2014 tr\u01b0\u1edbc khi b\u1ea1n x\u00e1c nh\u1eadn \u0111\u00f3 l\u00e0 th\u1ee9 m\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 mong mu\u1ed1n, l\u00e0 m\u1ed9t c\u00f4ng th\u1ee9c d\u1eabn \u0111\u1ebfn th\u1ea5t b\u1ea1i.<\/span><\/p>\n

Blank, ng\u01b0\u1eddi \u0111\u00e3 b\u00e1n c\u00f4ng ty kh\u1edfi nghi\u1ec7p cu\u1ed1i c\u00f9ng c\u1ee7a m\u00ecnh, c\u00f4ng ty ph\u1ea7n m\u1ec1m kinh doanh Epiphany, \u0111\u01b0\u1ee3c b\u00e1n cho SSA Global Technologies v\u1edbi gi\u00e1 329 tri\u1ec7u \u0111\u00f4 la v\u00e0o n\u0103m 2005, cho bi\u1ebft th\u00eam: \u201cC\u00e2u h\u1ecfi quan tr\u1ecdng nh\u1ea5t l\u00e0: \u2018V\u1eady, kh\u00e1ch h\u00e0ng c\u1ee7a t\u00f4i l\u00e0 ai?\u2019 V\u00e0 c\u00e2u h\u1ecfi th\u1ee9 hai l\u00e0: \u2018H\u1ecd mu\u1ed1n g\u00ec?\u2019\u201d. \u201cN\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0: \u2018\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec t\u00f4i \u0111ang x\u00e2y d\u1ef1ng. T\u00f4i c\u00f3 th\u1ec3 b\u00e1n n\u00f3 cho ai \u0111\u00f3 kh\u00f4ng?\u2019\u201d<\/span><\/p>\n

Trong nhi\u1ec1u n\u0103m, Blank \u0111\u00e3 b\u1ea3o h\u1ecdc vi\u00ean c\u1ee7a m\u00ecnh “ra kh\u1ecfi” v\u0103n ph\u00f2ng ho\u1eb7c l\u1edbp h\u1ecdc v\u00e0 l\u1eafng nghe \u00fd ki\u1ebfn \u200b\u200bt\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c s\u1ef1, \u00f4ng cho bi\u1ebft. \u00d4ng kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t: Theo C\u01a1 quan Qu\u1ea3n l\u00fd Doanh nghi\u1ec7p Nh\u1ecf, vi\u1ec7c n\u00f3i chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng c\u00e0ng s\u1edbm c\u00e0ng t\u1ed1t l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0a nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp v\u00e0o con \u0111\u01b0\u1eddng x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Alberto Perlman, \u0111\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Zumba Fitness, cho bi\u1ebft “sai l\u1ea7m l\u1edbn nh\u1ea5t” m\u00e0 c\u00e1c doanh nh\u00e2n m\u1eafc ph\u1ea3i l\u00e0 ngh\u0129 r\u1eb1ng h\u1ecd “bi\u1ebft nhi\u1ec1u h\u01a1n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh”.<\/span><\/p>\n

“B\u1ea1n ph\u1ea3i lu\u00f4n l\u1eafng nghe v\u00e0 l\u1eafng nghe m\u1ed9t c\u00e1ch t\u1ebf nh\u1ecb, v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh”, Perlman n\u00f3i.<\/span><\/p>\n

Kh\u00f4ng l\u1eafng nghe kh\u00e1ch h\u00e0ng “c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u00e0 m\u1ed9t doanh nghi\u1ec7p l\u1ee5i t\u00e0n”, nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 l\u00e0 b\u1ea1n di\u1ec5n c\u1ee7a “Shark Tank” c\u1ee7a ABC, Robert Herjavec \u0111\u00e3 vi\u1ebft trong m\u1ed9t b\u00e0i \u0111\u0103ng g\u1ea7n \u0111\u00e2y tr\u00ean LinkedIn. “Vi\u1ec7c g\u1eafn b\u00f3 v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 \u0111i\u1ec1u t\u1ef1 nhi\u00ean, nh\u01b0ng th\u00e0nh c\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o vi\u1ec7c nh\u00ecn nh\u1eadn gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 qua con m\u1eaft c\u1ee7a kh\u00e1ch h\u00e0ng”.<\/span><\/p>\n

Blank ch\u1ec9 ra th\u00e0nh t\u00edch kinh doanh c\u1ee7a ri\u00eang m\u00ecnh \u2014 c\u1ee5 th\u1ec3 l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ea5t b\u1ea1i l\u1edbn nh\u1ea5t c\u1ee7a \u00f4ng \u2014 nh\u01b0 m\u1ed9t v\u00ed d\u1ee5. \u00d4ng \u0111\u1ed3ng s\u00e1ng l\u1eadp m\u1ed9t c\u00f4ng ty tr\u00f2 ch\u01a1i \u0111i\u1ec7n t\u1eed c\u00f3 t\u00ean Rocket Science Games v\u00e0o n\u0103m 1993 v\u00e0 \u0111\u00e3 huy \u0111\u1ed9ng \u0111\u01b0\u1ee3c 35 tri\u1ec7u \u0111\u00f4 la cho c\u00f4ng ty n\u00e0y. C\u00f4ng ty \u0111\u00e3 l\u00ean trang b\u00eca t\u1ea1p ch\u00ed Wired v\u00e0 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u00f4ng ty kh\u1edfi nghi\u1ec7p n\u00f3ng b\u1ecfng ti\u1ebfp theo c\u1ee7a Thung l\u0169ng Silicon.<\/span><\/p>\n

Rocket Science Games c\u00f3 nh\u1eefng k\u1ef9 s\u01b0 t\u00e0i n\u0103ng v\u00e0 d\u00f2ng tr\u00f2 ch\u01a1i ban \u0111\u1ea7u c\u1ee7a h\u1ecd \u0111\u00e3 t\u1ea1o n\u00ean ti\u1ebfng vang v\u1edbi nh\u1eefng \u0111o\u1ea1n gi\u1edbi thi\u1ec7u \u0111\u01b0\u1ee3c trau chu\u1ed1t, nh\u01b0ng Blank \u0111\u00e3 ph\u00e1t hi\u1ec7n ra qu\u00e1 mu\u1ed9n r\u1eb1ng kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng c\u00e1c tr\u00f2 ch\u01a1i “t\u1ec7 h\u1ea1i” v\u00e0 doanh s\u1ed1 kh\u00f4ng bao gi\u1edd \u0111\u1ea1t \u0111\u01b0\u1ee3c, \u00f4ng n\u00f3i v\u1edbi Fast Company v\u00e0o n\u0103m 2014.<\/span><\/p>\n

C\u00f4ng ty \u0111\u00e3 \u0111\u00f3ng c\u1eeda v\u00e0o n\u0103m 1997, tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 th\u1ea5t b\u1ea1i n\u1ed5i ti\u1ebfng. Blank c\u00f3 l\u1ebd s\u1ebd kh\u00f4ng bao gi\u1edd b\u1eaft \u0111\u1ea7u ho\u1eb7c “ch\u1eafc ch\u1eafn thay \u0111\u1ed5i qu\u1ef9 \u0111\u1ea1o” c\u1ee7a m\u00ecnh, n\u1ebfu \u00f4ng l\u00e0m theo l\u1eddi khuy\u00ean hi\u1ec7n t\u1ea1i c\u1ee7a m\u00ecnh v\u00e0 t\u00ecm ki\u1ebfm ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi qu\u00e1 mu\u1ed9n, \u00f4ng n\u00f3i.<\/span><\/p>\n

“K\u1ebb gi\u1ebft ng\u01b0\u1eddi l\u1edbn nh\u1ea5t \u0111\u1ed1i v\u1edbi t\u00f4i, v\u00e0 th\u1ea5t b\u1ea1i l\u1edbn nh\u1ea5t, l\u00e0 s\u1ef1 ki\u00eau ng\u1ea1o”, Blank n\u00f3i th\u1eb3ng th\u1eafn: “\u0110\u1eebng tin v\u00e0o nh\u1eefng l\u1eddi nh\u1ea3m nh\u00ed c\u1ee7a ch\u00ednh m\u00ecnh —. Th\u1eadt d\u1ec5 d\u00e0ng \u0111\u1ec3 b\u1ecb thuy\u1ebft ph\u1ee5c v\u1ec1 ni\u1ec1m \u0111am m\u00ea v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a b\u1ea1n”.<\/span><\/p>\n

Theo CNBC<\/span><\/p>\n

Ho\u00e0ng Anh<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sai l\u1ea7m \u0111\u00f3 l\u00e0: kh\u00f4ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh lo\u1ea1i h\u00ecnh c\u00f4ng ty b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n s\u1ebd cung c\u1ea5p. Blank, m\u1ed9t gi\u00e1o s\u01b0 th\u1ec9nh gi\u1ea3ng t\u1ea1i \u0110\u1ea1i h\u1ecdc Stanford, ng\u01b0\u1eddi \u0111\u00e3 vi\u1ebft b\u1ed1n cu\u1ed1n s\u00e1ch v\u1ec1 ch\u1ee7 […]<\/p>\n","protected":false},"author":2,"featured_media":1973,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[43,113],"class_list":["post-1972","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chan-dung","tag-bai-hoc-kinh-doanh","tag-khoi-nghiep"],"yoast_head":"\n'Sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi' m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i khi kh\u1edfi nghi\u1ec7p, theo gi\u00e1o s\u01b0 Stanford, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp 4 c\u00f4ng ty kh\u1edfi nghi\u1ec7p - CEO Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ceobrand.vn\/index.php\/2025\/03\/25\/sai-lam-chet-nguoi-ma-hau-het-moi-nguoi-mac-phai-khi-khoi-nghiep-theo-giao-su-stanford-nguoi-dong-sang-lap-4-cong-ty-khoi-nghiep\/\" \/>\n<meta property=\"og:locale\" content=\"vi_VN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"'Sai l\u1ea7m ch\u1ebft ng\u01b0\u1eddi' m\u00e0 h\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi m\u1eafc ph\u1ea3i khi kh\u1edfi nghi\u1ec7p, theo gi\u00e1o s\u01b0 Stanford, ng\u01b0\u1eddi \u0111\u1ed3ng s\u00e1ng l\u1eadp 4 c\u00f4ng ty kh\u1edfi nghi\u1ec7p - CEO Brand\" \/>\n<meta property=\"og:description\" content=\"Sai l\u1ea7m \u0111\u00f3 l\u00e0: kh\u00f4ng nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh lo\u1ea1i h\u00ecnh c\u00f4ng ty b\u1ea1n mu\u1ed1n x\u00e2y d\u1ef1ng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ea1n s\u1ebd cung c\u1ea5p. 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