{"id":1244,"date":"2024-07-17T15:10:36","date_gmt":"2024-07-17T08:10:36","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=1244"},"modified":"2024-07-17T15:10:36","modified_gmt":"2024-07-17T08:10:36","slug":"gen-z-va-millennials-dang-dau-tu-vao-trang-suc-giay-the-thao-va-ruou-hao-hang","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2024\/07\/17\/gen-z-va-millennials-dang-dau-tu-vao-trang-suc-giay-the-thao-va-ruou-hao-hang\/","title":{"rendered":"Gen Z v\u00e0 Millennials \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o trang s\u1ee9c, gi\u00e0y th\u1ec3 thao v\u00e0 r\u01b0\u1ee3u h\u1ea3o h\u1ea1ng"},"content":{"rendered":"
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Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi c\u1ee7a Bank of America (BofA) cho th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i gi\u00e0u c\u00f3 \u0111ang ng\u00e0y c\u00e0ng quay l\u01b0ng l\u1ea1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n truy\u1ec1n th\u1ed1ng \u0111\u1ec3 chuy\u1ec3n sang nh\u1eefng cu\u1ed9c \u0111\u1ea7u t\u01b0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Millennials\b ch\u1ecdn mua \u0111\u1ed3ng h\u1ed3 v\u00e0 \u00f4 t\u00f4 hi\u1ebfm thay v\u00ec ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 theo h\u01b0\u1edbng \u0111i truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111\u1ea7u t\u01b0 c\u1ed5 phi\u1ebfu v\u00e0 tr\u00e1i phi\u1ebfu. Trong \u0111\u00f3, ch\u1ec9 28% nh\u1eefng c\u00e1 nh\u00e2n c\u00f3 \u0111\u1ed9 tu\u1ed5i t\u1eeb 44 tu\u1ed5i tr\u1edf l\u00ean t\u1ecf ra th\u1eadn tr\u1ecdng khi n\u1eafm gi\u1eef to\u00e0n b\u1ed9 t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh d\u01b0\u1edbi d\u1ea1ng c\u1ed5 phi\u1ebfu v\u00e0 tr\u00e1i phi\u1ebfu.<\/span><\/div>\n
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Cu\u1ed9c kh\u1ea3o s\u00e1t cho th\u1ea5y m\u1ed9t ph\u1ea7n l\u00fd do \u0111\u00f3 l\u00e0 c\u00f3 \u0111\u1ebfn 94% Gen Z v\u00e0 th\u1ebf h\u1ec7 Millennials quan t\u00e2m \u0111\u1ebfn c\u00e1c m\u00f3n \u0111\u1ed3 s\u01b0u t\u1ea7m nh\u01b0 \u0111\u1ed3ng h\u1ed3, trang s\u1ee9c c\u0169ng nh\u01b0 c\u00e1c lo\u1ea1i r\u01b0\u1ee3u v\u00e0 r\u01b0\u1ee3u m\u1ea1nh \u0111\u01b0\u1ee3c s\u0103n \u0111\u00f3n \u0111\u1ee9ng \u0111\u1ea7u danh s\u00e1ch mong mu\u1ed1n c\u1ee7a h\u1ecd. H\u1ecd c\u0169ng th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ebfn nh\u1eefng chi\u1ebfc xe h\u01a1i qu\u00fd hi\u1ebfm, \u0111\u1ed3 c\u1ed5, gi\u00e0y th\u1ec3 thao v\u00e0 ngh\u1ec7 thu\u1eadt.<\/span><\/div>\n
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X\u00e9t cho c\u00f9ng, s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd c\u00f3 l\u1ebd kh\u00f4ng c\u00f3 g\u00ec \u0111\u00e1ng ng\u1ea1c nhi\u00ean b\u1edfi\u00a0\u201cth\u1ebf h\u1ec7 gi\u00e0u c\u00f3 nh\u1ea5t trong l\u1ecbch s\u1eed\u201d\u00a0\u0111\u00e3 th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m c\u1ee7a m\u00ecnh \u0111\u1ebfn nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p h\u01a1n v\u00e0 bi\u1ebft h\u01b0\u1edfng th\u1ee5 h\u01a1n trong cu\u1ed9c s\u1ed1ng. V\u00e0o th\u00e1ng 1, theo\u00a0b\u00e1o c\u00e1o t\u1eeb Bain & Co \u0111\u00e3\u00a0ti\u1ebft l\u1ed9 r\u1eb1ng \u0111\u1ebfn n\u0103m 2030, Gen Z s\u1ebd chi\u1ebfm 25% \u0111\u1ebfn 30% l\u01b0\u1ee3ng mua h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng h\u00e0ng xa x\u1ec9, trong khi th\u1ebf h\u1ec7 Millennials s\u1ebd chi\u1ebfm 50% \u0111\u1ebfn 55%.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u0110\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi t\u01b0 duy \u0111\u1ea7u t\u01b0, \u0111\u1ed3 trang s\u1ee9c \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp \u0111\u1ec3 \u0111\u1ea1t gi\u00e1 tr\u1ecb th\u1ecb tr\u01b0\u1eddng 30 t\u1ef7 euro v\u00e0o n\u0103m 2023, trong \u0111\u00f3 \u0111\u1ed3 trang s\u1ee9c cao c\u1ea5p kh\u1eb3ng \u0111\u1ecbnh m\u00ecnh l\u00e0 \u0111i\u1ec3m s\u00e1ng cho c\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 trong b\u1ed1i c\u1ea3nh kinh t\u1ebf nh\u01b0 hi\u1ec7n t\u1ea1i. \u0110\u1ed3ng h\u1ed3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n b\u1ea5t ch\u1ea5p s\u1ef1 ph\u00e2n c\u1ef1c ng\u00e0y c\u00e0ng r\u00f5 r\u1ec7t b\u1edfi th\u1ecb tr\u01b0\u1eddng \u0111\u1ea7y c\u1ea1nh tranh.<\/span><\/div>\n
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S\u1ef1 quan t\u00e2m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi s\u01b0u t\u1ea7m, bao\u00a0g\u1ed3m c\u1ea3 nh\u1eefng th\u1ee9 nh\u01b0 t\u00fai x\u00e1ch\u00a0v\u00e0 \u0111\u1ed3 l\u01b0u ni\u1ec7m gi\u1ea3m d\u1ea7n theo t\u1eebng th\u1ebf h\u1ec7 k\u1ebf ti\u1ebfp, v\u1edbi 57% ng\u01b0\u1eddi thu\u1ed9c th\u1ebf h\u1ec7 b\u00f9ng n\u1ed5 (boomers) n\u00f3i r\u1eb1ng h\u1ecd quan t\u00e2m \u0111\u1ebfn lo\u1ea1i t\u00e0i s\u1ea3n n\u00e0y, gi\u1ea3m xu\u1ed1ng c\u00f2n 55% \u1edf th\u1ebf h\u1ec7 im l\u1eb7ng (silent generation).<\/span><\/div>\n

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C\u00f3 v\u1ebb nh\u01b0 nh\u1eefng c\u00e1 nh\u00e2n gi\u00e0u c\u00f3 tr\u1ebb tu\u1ed5i c\u0169ng c\u00f3\u00a0c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1c trong vi\u1ec7c ph\u00e2n b\u1ed5 t\u00e0i s\u1ea3n c\u1ee7a m\u00ecnh trong t\u01b0\u01a1ng lai. Khi nh\u1eafc \u0111\u1ebfn c\u00e1c t\u00e1c ph\u1ea9m ngh\u1ec7 thu\u1eadt k\u1ebf th\u1eeba, kh\u1ea3o s\u00e1t c\u1ee7a BofA cho th\u1ea5y r\u00f5 r\u00e0ng r\u1eb1ng Th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Millennials t\u1ecf ra h\u1ee9ng th\u00fa, trong khi 56% nh\u1eefng ng\u01b0\u1eddi trong \u0111\u1ed9 tu\u1ed5i t\u1eeb 21 \u0111\u1ebfn 43 cho bi\u1ebft h\u1ecd s\u1ebd gi\u1eef m\u1ed9t s\u1ed1 t\u00e1c ph\u1ea9m trong b\u1ed9 s\u01b0u t\u1eadp ri\u00eang c\u1ee7a m\u00ecnh, 32% trong s\u1ed1 \u0111\u00f3 cho bi\u1ebft h\u1ecd s\u1ebd t\u1eb7ng m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i t\u00e1c ph\u1ea9m cho c\u00e1c b\u1ea3o t\u00e0ng ho\u1eb7c t\u1ed5 ch\u1ee9c t\u01b0 nh\u00e2n, v\u00e0 26% cho bi\u1ebft h\u1ecd s\u1ebd t\u1eb7ng m\u1ed9t s\u1ed1 t\u00e1c ph\u1ea9m v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c phi ngh\u1ec7 thu\u1eadt.\u00a0So v\u1edbi th\u1ebf h\u1ec7 c\u0169, 77% trong s\u1ed1 \u0111\u00f3 cho bi\u1ebft h\u1ecd s\u1ebd\u00a0gi\u1eef b\u1ed9 s\u01b0u t\u1eadp \u0111\u1ec3 s\u1eed d\u1ee5ng c\u00e1 nh\u00e2n\u00a0v\u00e0 19% cho bi\u1ebft h\u1ecd s\u1ebd quy\u00ean g\u00f3p m\u1ed9t m\u00f3n \u0111\u1ed3 cho t\u1ed5 ch\u1ee9c t\u1eeb thi\u1ec7n, qu\u1ef9 ho\u1eb7c b\u1ea3o t\u00e0ng.<\/span><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n
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\u0110\u1ebfn n\u0103m 2030, d\u1ef1 \u0111o\u00e1n Gen Z s\u1ebd chi\u1ebfm 25% \u0111\u1ebfn 30% l\u01b0\u1ee3ng mua h\u00e0ng \u1edf th\u1ecb tr\u01b0\u1eddng h\u00e0ng xa x\u1ec9, trong khi th\u1ebf h\u1ec7 Millennials s\u1ebd chi\u1ebfm 50% \u0111\u1ebfn 55%.<\/span><\/div>\n
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\u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 c\u0103ng th\u1eb3ng ng\u00e0y c\u00e0ng l\u1edbn gi\u1eefa nh\u1eefng c\u00e1 nh\u00e2n l\u1edbn tu\u1ed5i c\u00f3 gi\u00e1 tr\u1ecb t\u00e0i s\u1ea3n r\u00f2ng cao v\u1edbi nh\u1eefng ng\u01b0\u1eddi tr\u1ebb h\u01a1n.<\/span><\/div>\n
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\u0110a s\u1ed1 tri\u1ec7u ph\u00fa \u0111\u1ec1u c\u00f3 hy v\u1ecdng cao h\u01a1n cho t\u01b0\u01a1ng lai khi nh\u00ecn v\u00e0o ba y\u1ebfu t\u1ed1: l\u1ea1m ph\u00e1t, GDP v\u00e0 hi\u1ec7u su\u1ea5t c\u1ee7a S&P 500. Xu h\u01b0\u1edbng \u0111\u1ea7u t\u01b0 c\u1ee7a gi\u1edbi tr\u1ebb gi\u00e0u c\u00f3 thu\u1ed9c th\u1ebf h\u1ec7 Gen Z v\u00e0 Millennials \u0111ang thay \u0111\u1ed5i m\u1ea1nh m\u1ebd, ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch h\u1ecd nh\u00ecn nh\u1eadn v\u1ec1 \u0111\u1ea7u t\u01b0 v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh. V\u1edbi s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ea7u t\u01b0 v\u00e0o ti\u1ec1n \u0111i\u1ec7n t\u1eed, t\u00e0i s\u1ea3n k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p, h\u1ecd \u0111ang m\u1edf ra nh\u1eefng con \u0111\u01b0\u1eddng m\u1edbi, t\u1ea1o d\u1ef1ng t\u01b0\u01a1ng lai t\u00e0i ch\u00ednh v\u1eefng ch\u1eafc v\u00e0 b\u1ec1n v\u1eefng.<\/span><\/div>\n
Theo Lofficielvietnam<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t m\u1edbi c\u1ee7a Bank of America (BofA) cho th\u1ea5y, nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i gi\u00e0u c\u00f3 \u0111ang ng\u00e0y c\u00e0ng quay l\u01b0ng l\u1ea1i v\u1edbi c\u00e1c t\u00e0i s\u1ea3n truy\u1ec1n th\u1ed1ng \u0111\u1ec3 chuy\u1ec3n sang nh\u1eefng cu\u1ed9c \u0111\u1ea7u t\u01b0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 th\u1ebf h\u1ec7 Z v\u00e0 th\u1ebf h\u1ec7 Millennials\b ch\u1ecdn mua \u0111\u1ed3ng h\u1ed3 […]<\/p>\n","protected":false},"author":2,"featured_media":1245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[481,484,482,485,483],"class_list":["post-1244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phong-cach","tag-gen-z","tag-giay","tag-millennials","tag-ruou","tag-trang-suc"],"yoast_head":"\nGen Z v\u00e0 Millennials \u0111ang \u0111\u1ea7u t\u01b0 v\u00e0o trang s\u1ee9c, gi\u00e0y th\u1ec3 thao v\u00e0 r\u01b0\u1ee3u h\u1ea3o h\u1ea1ng - 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