{"id":1180,"date":"2024-07-16T21:11:28","date_gmt":"2024-07-16T14:11:28","guid":{"rendered":"https:\/\/ceobrand.vn\/?p=1180"},"modified":"2024-07-16T21:11:28","modified_gmt":"2024-07-16T14:11:28","slug":"cu-chuyen-minh-de-mark-zuckerberg-vuc-day-tu-ao-mong-metaverse","status":"publish","type":"post","link":"https:\/\/ceobrand.vn\/index.php\/2024\/07\/16\/cu-chuyen-minh-de-mark-zuckerberg-vuc-day-tu-ao-mong-metaverse\/","title":{"rendered":"C\u00fa chuy\u1ec3n m\u00ecnh \u0111\u1ec3 Mark Zuckerberg v\u1ef1c d\u1eady t\u1eeb “\u1ea3o m\u1ed9ng” metaverse"},"content":{"rendered":"

M\u1ed9t n\u0103m qua, CEO Meta (Facebook) Mark Zuckerberg kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00e0 ho\u00e0i nghi xung quanh k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n v\u0169 tr\u1ee5 \u1ea3o metaverse. Theo b\u00e1o c\u00e1o t\u00e0i ch\u00ednh g\u1ea7n nh\u1ea5t c\u1ee7a Meta, c\u00e1c con s\u1ed1 kh\u1ed5ng l\u1ed3 kh\u00f4ng ch\u1ec9 cho th\u1ea5y s\u1ef1 gia t\u0103ng \u0111\u00e1ng k\u1ec3 v\u1ec1 doanh thu qu\u1ea3ng c\u00e1o, m\u00e0 c\u00f2n c\u1ea3 s\u1ef1 gia t\u0103ng v\u1ec1 chi ph\u00ed, nh\u1ea5t l\u00e0 trong vi\u1ec7c ph\u00e1t tri\u1ec3n metaverse c\u00f9ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/span><\/p>\n

\"cu-chuyen-minh-de-mark-zuckerberg-vuc-day-tu-ao-mong-metaverse-1.jpg\"<\/span>
T\u1ef7 ph\u00fa Mark Zuckerberg – Nh\u00e0 s\u00e1ng l\u1eadp, CEO c\u1ee7a Meta<\/span><\/figcaption><\/figure>\n

Hi\u1ec7n, vi\u1ec7c ph\u00e1t tri\u1ec3n metaverse \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Ph\u00f2ng th\u00ed nghi\u1ec7m Th\u1ef1c t\u1ebf c\u1ee7a Meta. Trong b\u00e1o c\u00e1o, n\u01a1i n\u00e0y c\u00f3 doanh thu 276 tri\u1ec7u USD, gi\u1ea3m m\u1ea1nh so v\u1edbi m\u1ee9c 452 tri\u1ec7u USD trong c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i. T\u00ednh t\u1eeb n\u0103m 2021, \u0111\u01a1n v\u1ecb n\u00e0y \u0111\u00e3 l\u1ed7 h\u01a1n 40 t\u1ef7 USD, v\u1edbi 13,7 t\u1ef7 USD ch\u1ec9 trong n\u0103m ngo\u00e1i. Hi\u1ec3u \u0111\u01a1n gi\u1ea3n, Meta cho ph\u00e9p m\u1ed7i n\u0103m metaverse “\u0111\u1ed1t” kho\u1ea3ng 5 t\u1ef7 USD v\u00e0 ch\u1ec9 ri\u00eang 2 qu\u00fd \u0111\u1ea7u 2023, con s\u1ed1 n\u00e0y \u0111\u00e3 \u0111\u1ea1t 3,7 t\u1ef7 USD.<\/span><\/p>\n

Theo Meta, d\u1ef1 ki\u1ebfn kho\u1ea3n l\u1ed7 t\u1eeb ho\u1ea1t \u0111\u1ed9ng c\u1ee7a Ph\u00f2ng th\u00ed nghi\u1ec7m Th\u1ef1c t\u1ebf s\u1ebd t\u0103ng \u0111\u00e1ng k\u1ec3 v\u00e0o n\u0103m 2024, khi c\u00f4ng ty ti\u1ebfp t\u1ee5c \u0111\u1ea7u t\u01b0 m\u1ea1nh v\u00e0o th\u1ef1c t\u1ebf \u1ea3o t\u0103ng c\u01b0\u1eddng v\u00e0 m\u1edf r\u1ed9ng h\u1ec7 sinh th\u00e1i. B\u1ea3n th\u00e2n Zuckerberg c\u0169ng \u0111\u00e3 cho bi\u1ebft Meta s\u1ebd t\u0103ng t\u1ed1c \u0111\u1ea7u t\u01b0 v\u00e0o l\u0129nh v\u1ef1c n\u00e0y sau 2023, v\u00e0 th\u1eeba nh\u1eadn r\u1eb1ng vi\u1ec7c \u0111\u1eb7t c\u01b0\u1ee3c l\u1edbn nh\u01b0 v\u1eady trong d\u1ef1 \u00e1n metaverse c\u00f3 th\u1ec3 g\u00e2y ra lo ng\u1ea1i cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n.<\/span>
\nTr\u00ean th\u1ef1c t\u1ebf, c\u00e1ch \u0111\u00e2y m\u1ed9t n\u0103m, ngay c\u1ea3 nh\u1eefng nh\u00e0 \u0111\u1ea7u t\u01b0 l\u1ea1c quan nh\u1ea5t c\u0169ng m\u1ea5t ni\u1ec1m tin v\u00e0 c\u00e1o bu\u1ed9c Zuckerberg ph\u00e1 ho\u1ea1i ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a Meta, trong khi l\u1ea1i vung ti\u1ec1n cho “\u1ea3o m\u1ed9ng” c\u1ee7a m\u00ecnh. Nh\u1eadn x\u00e9t n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00f4ng c\u00f3 c\u01a1 s\u1edf, khi v\u00e0o ng\u00e0y Meta c\u00f4ng b\u1ed1 thu nh\u1eadp qu\u00fd III y\u1ebfu k\u00e9m h\u1ed3i n\u0103m ngo\u00e1i, gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a n\u00f3 \u0111\u00e3 gi\u1ea3m h\u01a1n 20%.<\/span>
\n“Metaverse s\u1ebd \u0111em \u0111\u1ebfn c\u00e1i ch\u1ebft t\u1eeb t\u1eeb cho ch\u00fang t\u00f4i. Mark Zuckerberg s\u1ebd t\u1ef1 tay gi\u1ebft ch\u1ebft c\u00f4ng ty b\u1eb1ng th\u1ee9 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 metaverse”, m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n ph\u1ea7n m\u1ec1m t\u1eebng nh\u1eadn x\u00e9t v\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3.<\/span>
\nD\u00f9 v\u1eady, Meta \u0111ang d\u1ea7n tr\u1edf l\u1ea1i, v\u1edbi m\u1ea3ng kinh doanh c\u1ed1t l\u00f5i v\u1ed1n thu h\u00fat h\u01a1n 3 t\u1ef7 ng\u01b0\u1eddi d\u00f9ng m\u1ed7i ng\u00e0y th\u00f4ng qua Facebook, Instagram v\u00e0 WhatsApp, ph\u1ee5c h\u1ed3i m\u1ea1nh m\u1ebd. Qu\u00fd III n\u0103m nay, c\u00f4ng ty b\u00e1o c\u00e1o doanh thu 34,1 t\u1ef7 USD, t\u0103ng 23% so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m ngo\u00e1i – m\u1ee9c t\u0103ng m\u1ea1nh nh\u1ea5t k\u1ec3 t\u1eeb th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 k\u1ef9 thu\u1eadt s\u1ed1 c\u1ee7a Covid-19. L\u1ee3i nhu\u1eadn r\u00f2ng t\u0103ng h\u01a1n g\u1ea5p \u0111\u00f4i, l\u00ean 11,6 t\u1ef7 USD v\u00e0 gi\u00e1 c\u1ed5 phi\u1ebfu c\u1ee7a c\u00f4ng ty c\u0169ng t\u0103ng 250% k\u1ec3 t\u1eeb m\u1ee9c th\u1ea5p nh\u1ea5t v\u00e0o n\u0103m ngo\u00e1i.
\n<\/b><\/span><\/p>\n

\"cu-chuyen-minh-de-mark-zuckerberg-vuc-day-tu-ao-mong-metaverse-2.jpeg\"<\/span>
Sau h\u01a1n 4 n\u0103m \u0111\u1ea7u t\u01b0 v\u00e0o v\u0169 tr\u1ee5 \u1ea3o metaverse, Meta thua l\u1ed7 v\u1edbi s\u1ed1 ti\u1ec1n kh\u1ed5ng l\u1ed3, t\u01b0\u01a1ng \u0111\u01b0\u01a1ng m\u1ee9c v\u1ed1n h\u00f3a c\u1ee7a nhi\u1ec1u c\u00f4ng ty l\u1edbn. D\u00f9 v\u1eady, Zuckerberg v\u1eabn ki\u00ean \u0111\u1ecbnh.<\/span><\/figcaption><\/figure>\n

C\u00fa chuy\u1ec3n m\u00ecnh c\u1ee7a Mark Zuckerberg v\u00e0 Meta<\/b><\/span><\/h2>\n

Tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, CEO Meta kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1ec1 n\u0103ng l\u1ef1c kinh doanh, m\u00e0 thay v\u00e0o \u0111\u00f3 g\u00e2y ch\u00fa \u00fd nhi\u1ec1u h\u01a1n nh\u1edd nh\u1eefng th\u1ee9 kh\u00e1c nh\u01b0 \u0111am m\u00ea v\u00f5 thu\u1eadt g\u1ea7n \u0111\u00e2y, tr\u1eadn \u0111\u1ea5u (ch\u01b0a bao gi\u1edd x\u1ea3y ra) v\u1edbi Elon Musk, hay nh\u1eefng l\u1eddi c\u00e1o bu\u1ed9c Meta c\u1ed1 t\u00ecnh t\u00ecm c\u00e1ch khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng nghi\u1ec7n Facebook v\u00e0 Instagram. Song, trong v\u00e0i th\u00e1ng cu\u1ed1i n\u0103m 2022, Zuckerberg \u0111\u00e3 c\u00f3 2 quy\u1ebft s\u00e1ch kinh doanh h\u1ebft s\u1ee9c \u0111\u00e1ng ch\u00fa \u00fd.<\/span>
\nNh\u1eb1m \u0111\u1ed1i ph\u00f3 v\u1edbi s\u1ee9c \u00e9p t\u1eeb ph\u00eda nh\u00e0 \u0111\u1ea7u t\u01b0, Zuckerberg \u0111\u00e3 tri\u1ec3n khai m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc chuy\u1ec3n m\u00ecnh nhanh nh\u1ea5t l\u1ecbch s\u1eed c\u00f4ng ngh\u1ec7, khi c\u1eaft gi\u1ea3m k\u1ebf ho\u1ea1ch chi ti\u00eau c\u1ee7a Meta b\u1eb1ng c\u00e1ch gi\u1ea3m chi ph\u00ed v\u00e0 sa th\u1ea3i h\u00e0ng lo\u1ea1t nh\u00e2n vi\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 \u0111\u00e1p l\u1ea1i ChatGPT c\u1ee7a Open AI v\u00e0 l\u00e0n s\u00f3ng x\u00f4n xao xung quanh AI t\u1ea1o sinh, v\u1ecb t\u1ef7 ph\u00fa c\u0169ng \u0111\u00edch th\u00e2n ph\u00e1t \u0111\u1ed9ng m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng n\u1ed9i b\u1ed9 v\u1edbi m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u1ec3 th\u00fac \u0111\u1ea9y ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i c\u1ee7a Meta.<\/span>
\nTheo l\u1eddi k\u1ec3 t\u1eeb nh\u1eefng nh\u00e2n s\u1ef1 g\u1ea7n g\u0169i, v\u00e0o th\u1eddi \u0111i\u1ec3m nh\u1eadn ra b\u1ea3n th\u00e2n \u0111\u00e3 g\u00e2y n\u00ean s\u1ef1 ph\u1eabn n\u1ed9 nh\u01b0 th\u1ebf n\u00e0o cho c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0, CEO Meta c\u0169ng tr\u1edf n\u00ean c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u01a1n. Nick Clegg – c\u1ed1 v\u1ea5n th\u00e2n c\u1eadn c\u1ee7a Zuckerberg, cho bi\u1ebft s\u1ebfp c\u1ee7a anh kh\u00f4ng th\u00edch nh\u1eefng ng\u01b0\u1eddi xung quanh c\u1ee9 “la h\u00e9t”. Trong tr\u01b0\u1eddng h\u1ee3p c\u1ee7a metaverse, khi hi\u1ec3u m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a b\u1ea3n th\u00e2n m\u00e2u thu\u1eabn v\u1edbi t\u1ea7m nh\u00ecn ng\u1eafn h\u1ea1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0, v\u1ecb CEO \u0111\u00e3 “li\u1ec7u c\u01a1m g\u1eafp m\u1eafm”. D\u00f9 v\u1eady, nhi\u1ec1u k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 d\u00e0i h\u1ea1n v\u1eabn \u0111\u01b0\u1ee3c gi\u1eef l\u1ea1i v\u00e0 \u0111\u01b0\u1ee3c Zuckerberg nh\u1ea5n m\u1ea1nh r\u1eb1ng ch\u00fang ch\u1ee7 y\u1ebfu li\u00ean quan \u0111\u1ebfn AI ch\u1ee9 kh\u00f4ng ph\u1ea3i metaverse – h\u00e0nh \u0111\u1ed9ng h\u1ebft s\u1ee9c h\u1eefu \u00edch khi ch\u1ec9 v\u00e0i tu\u1ea7n sau \u0111\u00f3, Chat GPT \u0111\u00e3 tr\u1edf th\u00e0nh c\u01a1n s\u1ed1t.<\/span><\/p>\n

\n
\u201c<\/span>Hai l\u00e0n s\u00f3ng c\u00f4ng ngh\u1ec7 l\u1edbn l\u00e0 AI trong hi\u1ec7n t\u1ea1i v\u00e0 metaverse trong t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 m\u00e0n \u0111\u00e1nh c\u01b0\u1ee3c d\u00e0i h\u1ea1n. T\u00f4i kh\u00f4ng th\u1ec3 \u0111\u1ea3m b\u1ea3o m\u00ecnh \u0111\u00fang, nh\u01b0ng metaverse l\u00e0 m\u1ee5c ti\u00eau m\u00e0 th\u1ebf gi\u1edbi h\u01b0\u1edbng \u0111\u1ebfn.<\/span>Mark Zuckerberg – Nh\u00e0 s\u00e1ng l\u1eadp, CEO c\u1ee7a Meta<\/span><\/div>\n<\/blockquote>\n

Tr\u00ean th\u1ef1c t\u1ebf, Meta \u0111\u00e3 d\u00e0nh nhi\u1ec1u n\u0103m \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng AI cho m\u00ecnh. Thay v\u00ec t\u1ea1o ra c\u00e1c chatbot, c\u00f4ng ty \u0111ang t\u00ecm c\u00e1ch s\u1eed d\u1ee5ng AI \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ed1t l\u00f5i, c\u0169ng nh\u01b0 nghi\u00ean c\u1ee9u c\u00e1c tai nghe th\u1ef1c t\u1ebf h\u1ed7n h\u1ee3p cho metaverse. H\u01a1n n\u1eefa, c\u00e1c l\u00e3nh \u0111\u1ea1o c\u1ea5p cao c\u1ee7a Meta \u0111\u00e3 s\u1edbm nh\u1eadn ra r\u1eb1ng h\u1ecd c\u00f3 t\u1ea5t c\u1ea3 y\u1ebfu t\u1ed1 \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a AI, t\u1eeb vi\u1ec7c c\u00f3 \u0111\u1ee7 trung t\u00e2m d\u1eef li\u1ec7u cho \u0111\u1ebfn b\u1ed9 x\u1eed l\u00fd \u0111\u1ed3 h\u1ecda (GPU).<\/span>
\n\u0110\u1ebfn th\u00e1ng 2 n\u0103m nay, Meta \u0111\u00e3 t\u00ecm ra l\u0129nh v\u1ef1c c\u1ea7n t\u1eadp trung v\u00e0 \u0111\u1ebfn th\u00e1ng 7, c\u00f4ng ty \u0111\u00e3 cung c\u1ea5p mi\u1ec5n ph\u00ed m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn Llama 2 cho c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n. V\u00e0o th\u00e1ng 9 qua, c\u00f4ng ty \u0111\u00e3 c\u00f3 th\u1ec3 c\u00f4ng b\u1ed1 th\u1ebf h\u1ec7 \u0111\u1ea7u ti\u00ean c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb li\u00ean quan \u0111\u1ebfn AI, nh\u01b0 k\u00ednh th\u00f4ng minh. Theo\u00a0The Economist<\/i>, vi\u1ec7c gi\u00fap LLama tr\u1edf th\u00e0nh m\u00e3 ngu\u1ed3n m\u1edf \u0111\u00e3 bi\u1ebfn Zuckerberg t\u1eeb “k\u1ebb ph\u1ea3n di\u1ec7n” th\u00e0nh ng\u01b0\u1eddi h\u00f9ng c\u1ee7a Thung l\u0169ng Silicon.<\/span>
\nLeigh Marie Braswell c\u1ee7a Kleiner Perkins – m\u1ed9t c\u00f4ng ty \u0111\u1ea7u t\u01b0 m\u1ea1o hi\u1ec3m, cho bi\u1ebft c\u00e1c startup “th\u1ef1c s\u1ef1 hoan ngh\u00eanh” h\u00e0nh \u0111\u1ed9ng n\u00e0y, khi n\u00f3 cho ph\u00e9p nhi\u1ec1u ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n ho\u1ea1t \u0111\u1ed9ng kinh doanh li\u00ean quan \u0111\u1ebfn AI. H\u01a1n n\u1eefa, AI t\u1ea1o sinh h\u1ee9a h\u1eb9n mang \u0111\u1ebfn cho Meta nh\u1eefng thay \u0111\u1ed5i kh\u00f4ng h\u1ec1 k\u00e9m c\u1ea1nh so v\u1edbi Microsoft v\u00e0 Alphabet – 2 c\u00f4ng ty t\u1eeb s\u1edbm \u0111\u00e3 \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o c\u00e1c m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef l\u1edbn \u0111\u1ed9c quy\u1ec1n v\u00e0 thu h\u00fat h\u1ea7u h\u1ebft s\u1ef1 quan t\u00e2m.
\n<\/b><\/span><\/p>\n

V\u00e1n c\u01b0\u1ee3c d\u1ea7n cho th\u1ea5y hi\u1ec7u qu\u1ea3 l\u1eabn r\u1ee7i ro<\/b><\/span><\/h2>\n

Hi\u1ec7n, Meta \u0111ang \u0111\u01b0a c\u00e1c \u1ea3nh \u0111\u1ea1i di\u1ec7n chatbot v\u00e0o m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh, v\u1edbi k\u1ef3 v\u1ecdng r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd t\u0103ng th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng \u1edf l\u1ea1i \u0111\u1ecdc tin t\u1ee9c v\u00e0 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean \u1ee9ng d\u1ee5ng nh\u1eafn tin. Tuy nhi\u00ean, \u0111i\u1ec1u th\u1ef1c s\u1ef1 h\u1ea5p d\u1eabn h\u01a1n c\u1ea3 trong th\u1eddi gian t\u1edbi l\u00e0 ti\u1ec1m n\u0103ng qu\u1ea3ng c\u00e1o c\u1ee7a AI.<\/span><\/p>\n

\"cuoc-dua-san-xuat-smartphone-man-hinh-gap-3.png\"<\/span>
M\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111am m\u00ea th\u1ef1c t\u1ebf \u1ea3o xem AI l\u00e0 v\u1ecb c\u1ee9u tinh c\u1ee7a metaverse, v\u00ec n\u00f3 gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a b\u00e0n tay v\u00e0 gi\u00fap ng\u01b0\u1eddi s\u00e1ng t\u1ea1o x\u00e2y d\u1ef1ng th\u1ebf gi\u1edbi 3 chi\u1ec1u v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n.<\/span><\/figcaption><\/figure>\n

Theo Eric Seufert – m\u1ed9t nh\u00e0 ph\u00e2n t\u00edch \u0111\u1ed9c l\u1eadp, t\u1eeb khi Apple h\u1ea1n ch\u1ebf kh\u1ea3 n\u0103ng theo d\u00f5i d\u1eef li\u1ec7u ng\u01b0\u1eddi d\u00f9ng c\u1ee7a Meta tr\u00ean c\u00e1c \u1ee9ng d\u1ee5ng c\u1ee7a b\u00ean th\u1ee9 ba tr\u00ean iPhone, Zuckerberg \u0111\u00e3 ph\u1ea3i \u0111\u1ea1i tu ho\u1ea1t \u0111\u1ed9ng kinh doanh qu\u1ea3ng c\u00e1o “\u0111\u1ebfn m\u1ee9c t\u1ed1i \u0111a”. V\u00e0, Meta \u0111\u00e3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y kh\u00e1 hi\u1ec7u qu\u1ea3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AI \u0111\u1ec3 m\u00f4 h\u00ecnh h\u00f3a h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, thay v\u00ec theo d\u00f5i ch\u00ednh h\u00e0nh vi \u0111\u00f3.<\/span><\/p>\n

C\u1ee5 th\u1ec3, c\u00f4ng ty h\u1ed3i n\u0103m ngo\u00e1i \u0111\u00e3 tri\u1ec3n khai m\u1ed9t c\u00f4ng ngh\u1ec7 qu\u1ea3ng c\u00e1o c\u00f3 t\u00ean Advantage+, ho\u1ea1t d\u1ee5ng AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a vi\u1ec7c t\u1ea1o chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. B\u00ecnh lu\u1eadn v\u1ec1 \u0111i\u1ec1u n\u00e0y, Brent Thill c\u1ee7a ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 Jefferies cho bi\u1ebft c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111\u00e3 r\u1ea5t \u1ea5n t\u01b0\u1ee3ng, trong khi nh\u00e0 b\u00e1n l\u1ebb qu\u1ea7n \u00e1o J. Crew Factory n\u00f3i v\u1edbi Meta r\u1eb1ng c\u00e1c t\u00ednh n\u0103ng tr\u00ean \u0111\u00e3 gi\u00fap t\u0103ng l\u1ee3i t\u1ee9c chi ti\u00eau qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd l\u00ean g\u1ea7n g\u1ea5p 7 l\u1ea7n.<\/span><\/p>\n

Trong t\u01b0\u01a1ng lai, AI t\u1ea1o sinh s\u1ebd c\u00f2n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n t\u1ef1 \u0111\u1ed9ng h\u00f3a. Th\u00e1ng n\u00e0y Meta \u0111\u00e3 ra m\u1eaft c\u00e1c c\u00f4ng c\u1ee5 cho ph\u00e9p c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1ebd ngay l\u1eadp t\u1ee9c v\u1edbi c\u00e1c h\u00ecnh n\u1ec1n v\u00e0 t\u1eeb ng\u1eef kh\u00e1c nhau. D\u00f9 \u0111\u1ebfn nay \u0111\u00e2y v\u1eabn l\u00e0 nh\u1eefng b\u01b0\u1edbc \u0111i ch\u1eadp ch\u1eefng, Andy Wu c\u1ee7a Tr\u01b0\u1eddng Kinh doanh Harvard \u0111\u00e3 so s\u00e1nh ch\u00fang gi\u1ed1ng nh\u01b0 s\u1ef1 kh\u1edfi \u0111\u1ea7u c\u1ee7a m\u1ed9t c\u01a1n s\u1ed1t t\u00ecm v\u00e0ng. Theo \u00f4ng, b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o d\u1ef1a tr\u00ean AI t\u1ea1o sinh, Zuckerberg v\u00e0 Meta ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 thu v\u1ec1 m\u1ee9c l\u1ee3i nhu\u1eadn nh\u1edd c\u00f4ng ngh\u1ec7 n\u00e0y nhi\u1ec1u nh\u01b0 nh\u00e0 s\u1ea3n xu\u1ea5t GPU h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi l\u00e0 Nvidia.<\/span><\/p>\n

D\u00f9 v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o v\u1eabn c\u00f3 m\u1ed1i lo ri\u00eang c\u1ee7a m\u00ecnh. D\u1eabn l\u1eddi m\u1ed9t ng\u01b0\u1eddi l\u00e0m qu\u1ea3ng c\u00e1o t\u1ea1i AdWeek NYC – m\u1ed9t hi\u1ec7p h\u1ed9i trong ng\u00e0nh qu\u1ea3ng c\u00e1o,\u00a0The Economist<\/i> cho bi\u1ebft c\u00f3 th\u1ec3 xem c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c AI h\u1ed7 tr\u1ee3 c\u1ee7a Meta l\u00e0 m\u1ed9t lo\u1ea1i “h\u1ed9p \u0111en”, khi n\u00f3 l\u00e0 n\u01a1i c\u00f4ng ty n\u00e0y ki\u1ec3m so\u00e1t t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u. Theo \u0111\u00f3, m\u1ed9t s\u1ed1 cho r\u1eb1ng \u0111i\u1ec1u n\u00e0y s\u1ebd mang l\u1ea1i cho c\u00f4ng ty c\u1ee7a Zuckerberg \u1ea3nh h\u01b0\u1edfng r\u1ea5t l\u1edbn \u0111\u1ebfn nh\u1eadn d\u1ea1ng th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 r\u1ee7i ro l\u00e0m hoen \u1ed1 th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p n\u1ebfu AI ho\u1ea1t \u0111\u1ed9ng sai tr\u00e1i.<\/span>
\nNgo\u00e0i ra, s\u1ed1 kh\u00e1c l\u1ea1i lo l\u1eafng v\u1ec1 vi\u1ec7c AI s\u1ebd c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng kh\u00f4ng hay \u0111\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a Meta – \u0111i\u1ec1u c\u00f3 th\u1ec3 g\u00e2y t\u1ed5n h\u1ea1i cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u. V\u00e0, s\u1ef1 tranh c\u00e3i v\u1ec1 c\u00e1c h\u00ecnh \u1ea3nh gi\u1ea3 m\u1ea1o v\u1ec1 cu\u1ed9c xung \u0111\u1ed9t \u1edf D\u1ea3i Gaza tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i th\u1eddi gian qua l\u00e0 b\u1eb1ng ch\u1ee9ng r\u00f5 nh\u1ea5t cho th\u1ea5y l\u0129nh v\u1ef1c v\u1eabn c\u00f2n ti\u1ec1m \u1ea9n r\u1ee7i ro nh\u01b0 th\u1ebf n\u00e0o.<\/span>
\n\u0110\u1ed3ng th\u1eddi, m\u1ed9t s\u1ed1 nh\u00e0 \u0111\u1ea7u t\u01b0 v\u1eabn t\u1ecf ra ho\u00e0i nghi tr\u01b0\u1edbc nh\u1eefng k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n c\u1ee7a CEO Meta. Mark Mahaney c\u1ee7a ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 Evercore ISI, cho r\u1eb1ng 95% trong s\u1ed1 h\u1ecd mu\u1ed1n Zuckerberg chi \u00edt h\u01a1n cho metaverse. Nhi\u1ec1u ng\u01b0\u1eddi c\u0169ng b\u00e0y t\u1ecf s\u1ef1 th\u1eadn tr\u1ecdng v\u1edbi k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 cho ph\u1ea7n c\u1ee9ng, ch\u1eb3ng h\u1ea1n nh\u01b0 tai nghe th\u1ef1c t\u1ebf \u1ea3o, thi\u1ebft b\u1ecb v\u1ed1n c\u00f3 xu h\u01b0\u1edbng t\u1ea1o ra t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m s\u1ed1.<\/span>
\nTuy nhi\u00ean, Zuckerberg v\u1eabn s\u1ebd “kh\u00f4ng t\u1eeb b\u1ecf” v\u00e1n c\u01b0\u1ee3c d\u00e0i h\u1ea1n c\u1ee7a m\u00ecnh, theo Clegg. Chia s\u1ebb t\u1ea7m nh\u00ecn n\u00e0y, m\u1ed9t s\u1ed1 ng\u01b0\u1eddi \u0111am m\u00ea th\u1ef1c t\u1ebf \u1ea3o xem AI l\u00e0 v\u1ecb c\u1ee9u tinh c\u1ee7a metaverse, v\u00ec n\u00f3 gi\u00fap ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng ngh\u1ec7 theo d\u00f5i chuy\u1ec3n \u0111\u1ed9ng c\u1ee7a b\u00e0n tay v\u00e0 gi\u00fap ng\u01b0\u1eddi s\u00e1ng t\u1ea1o x\u00e2y d\u1ef1ng th\u1ebf gi\u1edbi 3 chi\u1ec1u v\u1edbi chi ph\u00ed th\u1ea5p h\u01a1n. Trong \u0111\u00f3, k\u00ednh th\u00f4ng minh c\u1ee7a Meta t\u00edch h\u1ee3p chatbot Meta AI v\u00e0 \u0111\u01b0\u1ee3c Ray-Ban s\u1ea3n xu\u1ea5t, l\u00e0 m\u1ed9t \u0111i\u1ec3n h\u00ecnh cho \u0111i\u1ec1u n\u00e0y, khi n\u00f3 v\u1eeba c\u00f3 th\u1ec3 n\u1eafm b\u1eaft nh\u1eefng g\u00ec ng\u01b0\u1eddi \u0111eo nh\u00ecn th\u1ea5y, v\u1eeba c\u00f3 th\u1ec3 ph\u00e1t tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u1eeba tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi.<\/span><\/p>\n

Theo Doanh nh\u00e2n S\u00e0i G\u00f2n<\/p>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t n\u0103m qua, CEO Meta (Facebook) Mark Zuckerberg kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi s\u1ef1 ch\u1ec9 tr\u00edch v\u00e0 ho\u00e0i nghi xung quanh k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n v\u0169 tr\u1ee5 \u1ea3o metaverse. 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